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Direct Mail, Point of Sale, Reference Materials
Challenge
AAH Pharmaceuticals and Novartis wanted to introduce a valuable new service to independent pharmacies that would enable them to maximise sales of flu vacinations during the key winter months.
Solution
A promotional mailer was developed to encourage pharmacisits to attend a training day that would enable them to adminsiter flu jabs in pharmacy. A comprehensive point of sale pack was then developed to encourage customers to sign up to a jab. This included information booklets, shelf wobblers, appointment cards, bag stuffers, posters, training manuals and more. Phew!
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