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Corporate Identity and Brand
Challenge
Seckingtons is a new high end Hair & Beauty Salon in Northampton. They needed to challenge some of the existing players by being different with a clear focus on affordable luxury.
Solution
A clean fresh and contemporary brand identity was developed that suited the attitude of the staff and the vibe of the salon. A classy look and feel using real models and strong typography was used to differentiate the brand. Now open for nearly a year business is on the up thanks to the brand and a strong marketing emphasis from the owner.
"Where do I start...Beach have been fab in helping Seckingtons develop a strong brand from the initial launch to our ongoing marketing activity. They really 'get' what we are about and we love working with them!"
Johnny Seckington, owner
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