How well are CMS’s being utilised?
The performance of your website comes down too many factors, but a large proportion comes down to how well you’ve optimised your site. In todays market, most of the optimisations necessary are handled via your CMS (content management system) and most modern CMS’ are on a fairly level playing field in regards to what can be implemented.
But when we look at our clients we’re always surprised to see how differently their sites are optimised. That got us thinking, is there a trend based on the CMS their using?
We compiled data for some of the most popular CMS’s to see how well best practices have been implemented and compare key areas such as; mobile optimisation, Social presence, SSL security, custom 404s, meta data etc.
|Average overall score||62||55.9||74.2||64.8||67.9|
|Has a Robots.txt||91||89||96||64||89|
|Has a Sitemap.xml||44||23||90||95||59|
|Use an Analytics Tool||78||53||39||78||61|
|Is SSL Secured||27||18||50||2||27|
|Has Custom 404||83||56||95||23||83|
By looking at the data you can see that the implementation of best practices has been adopted far better on some CMSs compared to others. For example, Squarespace websites score highly across most the board whereas sites built in Joomla trail in a lot of areas.
This implies that some CMSs have been designed to implement optimisations straight out of the box and others take more manual action.
Why does this matter?
All these factors are taken into account when a search engine crawls your website. They use this information to inform your search rankings. By ensuring your website is optimised against all of these areas you ensure you’ve got the best chance of ranking highest against your competitors.
Do you know where your website would score?
If you want to know sign up today for a free audit and we’ll show you exactly where site needs optimising and where it’s performing well.