MakeWaves

Looking for a B2B Marketing Agency
in Milton Keynes?

About Beach

Who are we?

Beach Marketing is a specialist B2B marketing agency. We work exclusively with B2B organisations to promote complex products and services in complex markets.

B2B Marketing

How does B2B marketing differ from other types of marketing?

B2B marketing differs in 2 main ways: Knowledge and Time.

B2B audiences are typically better educated, more skilful and knowledgeable on their subject matter.  In addition, most decisions are highly visible within their business, so users are often extremely cautious about moving suppliers or making significant changes to their business.

B2B buyers also have a much longer sales cycle with the whole process taking months or years.  This is part due to the complexity of integrating new products with an existing workflow and in part to the needs of multiple decision makers.

What is the typical B2B Buying Cycle?

We work with a 5 stage buying cycle which starts from Unaware and moves through to a Completed Sale. This gives us a framework to track users as they move closer to a buying decision.

What is a DMU in relation to B2B Marketing?

A Decision Making Unit (DMU) describes all the members of a target business that will initiate, make, or influence the buying decision. This may include engineers, production managers, senior management and purchasing. Sometimes all of them and rarely less than a few of them.

How does this impact B2B marketing?

In a B2C environment it’s often enough to look cool (Apple), stand out (Compare the Market) or be cheap (Ryan Air) but B2B marketing needs to add substance too. Engineers, purchasing teams and managers quickly look beyond good design and into the detail. B2B marketing needs to be well designed to stand out, but then well written to stand up.

How can we help?

How we can support you

We’ve been producing high quality B2B marketing campaigns for years.  We’ve developed skills across Design, Copy writing, SEO, PPC, Marketing Automation, eMail marketing, exhibitions and more.  In short we’re a one stop shop for all you B2B marketing needs.  Review our case studies to find out more.

What our clients say

How else we can help you

Brand Strategy

What are your brands? Which ones are products, which are brands? How will your brands develop and where does it make sense to build an effective architecture that recognises sub-brands, “children” and “parents”? What are the foundations for your brands and how well are they constructed?

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Digital

The advent of digital marketing means every step can be tracked, measured and modified. Data is behind everything to do with digital marketing from user experience and tracking customer journeys; behaviours, design preferences and traffic flows through websites and creative effectiveness through a/b testing.

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Creative services

Creativity. The staple product of agencies the world over. No wrong answers just pure creativity that delivers in line with the brand driven from a different perspective that builds confidence, trust and reassurance.

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Related case studies

Contact us

It all starts with a chat.

Let’s talk, chat, email, however you like to make things happen.
01604 239837 or email [email protected]

Let’s talk, chat, email,
however you like to make
things happen.
01604 239837 or email
[email protected]

Let's talk