Who are we?
Beach Marketing is a specialist B2B marketing agency. We work exclusively with B2B organisations to promote complex products and services in complex markets.
How does B2B marketing differ from other types of marketing?
B2B marketing differs in 2 main ways: Knowledge and Time.
B2B audiences are typically better educated, more skilful and knowledgeable on their subject matter. In addition, most decisions are highly visible within their business, so users are often extremely cautious about moving suppliers or making significant changes to their business.
B2B buyers also have a much longer sales cycle with the whole process taking months or years. This is part due to the complexity of integrating new products with an existing workflow and in part to the needs of multiple decision makers.
How can we help?
How we can support you
What our clients say
How else we can help you
What are your brands? Which ones are products, which are brands? How will your brands develop and where does it make sense to build an effective architecture that recognises sub-brands, “children” and “parents”? What are the foundations for your brands and how well are they constructed?
The advent of digital marketing means every step can be tracked, measured and modified. Data is behind everything to do with digital marketing from user experience and tracking customer journeys; behaviours, design preferences and traffic flows through websites and creative effectiveness through a/b testing.
Creativity. The staple product of agencies the world over. No wrong answers just pure creativity that delivers in line with the brand driven from a different perspective that builds confidence, trust and reassurance.