If you’ve got a marketing team, or a plan in place already, a marketing audit identifies what you’re doing right, and what’s not working so well. It’s an analysis of both external and internal environments, reviewing your current strategy, marketing systems, and the functionality of your overall marketing efforts. It’s a great tool for enhancing our understanding of your business and help all involved outline a strategic plan.

No strategy should exist without an analysis of your competitors. It’s the critical component of understanding your strengths, weaknesses, and market position. What market gaps are there? Who has a competitive advantage? How will these refine a strategy to achieve better market performance? It’s the research stage that makes informed decisions to help you move forward with confidence.

Now we have a deep understanding of your competitors, let’s focus on you. What makes you different? What is your unique selling proposition (USP)? It’s the headline that immediately makes what you do identifiable. A value proposition is what differentiates you from your competitors and establishes your position in the market. Our client Koyo for example, who we helped significantly win market share with a new value proposition; ‘The Benchmark for Ball Bearings’.

Without understanding your customers, you’re pretty much shooting blanks. A buyer persona helps you communicate with your audience and fully resonate with them. It’s about satisfying their needs, overcoming their challenges, and understanding their pain-points. Developing buyer persona’s builds a picture of all these, and provides your strategy, messaging, and content marketing with a sense of direction.

This is where we establish your customers buying cycle and build a journey to get your prospects from ‘unaware’ to ‘sold and serving’. Mapping out your customers journey establishes the touchpoints, your activities, and campaigns in a visual way. It improves customer experience by connecting cross-functional touchpoints, and therefore maintaining engagement until they are loyal advocates.

Here’s where we bring your strategy to life. The idea’s that connect your brand with your customers. Campaign planning is where we design, implement, and manage your marketing activities aimed towards pushing your prospects through that customer journey. We use SMART objectives with every campaign to achieve the goals set out in your marketing strategy.

Every strategy needs to be measurable. Analytics and reporting provide crucial information that highlights the key findings, whether performance metrics were achieved, provides actionable insights to make adjustments to your strategy. We hold monthly reporting meetings with our clients to share these findings and outline the next steps.