B2B Exhibition Design & Event Marketing Agency

Give your exhibition every chance of success with a clear and measurable strategy. Our bespoke, yet proven exhibition strategies ensure your stand is bustling with visitors and generating leads. We thrive on tackling challenges, devising innovative ideas, and delivering tangible results for our clients. It all starts with a thorough understanding of your business and objectives. Work with us to review your audience, competition, and budget to create a customised plan tailored to your goals. Here’s what we can cover:

Brand awareness and Positioning: Let’s use you’re the trade show to push your brand’s visibility in the industry. We’ll highlight your unique value proposition, communicate new products or services, and position your brand as a leader in your field.

Lead Generation: Aim to gather high-quality leads. Let’s strategize to ensure your team is well-prepared to engage with attendees, collect contact information, and understand the potential needs of every lead.

Market Research: Trade shows are an opportunity for market research. We can give you the tools to gather insights about your industry, competitor activities, and customer preferences. This information is invaluable for shaping future exhibition strategies.

Product Launch and Demonstrations: If you’re launching a new product or service, trade shows are a great platform. Anyone can do a live demonstration, but it takes creative ideas to make them into some truly interactive.

Educational Leadership: If you’ve got a product or service that’s pioneering change in your field why not participate in or conduct a seminar, workshop, or panel discussion? It’s a great way to enhance your brand’s reputation as an expert in your industry.

Be the stand that everyone’s talking about. We’ve designed and built marvellous exhibition stands that stood out amongst the crowd. That drawn visitors and turned them into new business prospects. Exhibition stands that returned real ROI. You only get one chance to make a good first impression and that is where our exhibition design team can make a big difference. Don’t just take our word for this, here’s some B2B brands we’ve designed exhibitions for:

But big, flashy stands won’t get the job done on its own. You need to invest in driving quality traffic to that flashy stand, and after the excitement, follow up leads if you really want exhibition success. We’re an exhibition design and marketing agency that makes sure your prospects go home remembering your stand ahead of every other exhibitor, and then we turn traffic into sales.

We’ve got the data; you’ve got the people. Let’s combine these to arrange appointments with visitors before the events even started. Pre-event marketing let’s people know you’re going to be there before they arrive. Let’s give them a friendly shout to say your there, and you’ve got something worth looking at. 70% of trade show visitors plan a list of exhibitions they want to visit before they arrive, so let’s make sure you’re one of them. Here’s what we can do to nurture prospects with pre-event marketing and pre-book those appointments:

Brand awareness and Positioning: Let’s use you’re the trade show to push your brand’s visibility in the industry. We’ll highlight your unique value proposition, communicate new products or services, and position your brand as a leader in your field.

Teaser Campaigns: Let’s create excitement with a teaser campaign about your exhibition, new product launch, or a big announcement you’ll make at the trade show.

Email Campaigns: Utilise your existing customer base and prospects, but also take advantage of the event data. Let’s tell them about your presence and what they can expect at your booth, and about any special events or offers.

Social Media Promotion: Appointment setting doesn’t need to rely on emails only, why not create some buzz about your participation on social media? Targeted campaigns, posting regular updates with teaser content with the shows official hashtag will increase visibility and bank those appointments.

Landing Page and SEO: We create dedicated, SEO optimised landing pages on your website to capture those appointments. They include all the relevant information with proven UX principles to maximise those conversions.

Content Marketing: Our Content Marketers are on hand craft and publish blog posts, articles, or videos around your trade show exhibition. This not only promotes your presence but positions you as an industry expert.

It’s what every exhibitor’s there for – generating leads for potential business relationships. We think of innovative ways to turn your stand into an exhibition lead magnet. Here’s some successful idea’s we’ve made work before:

E-books or Reports: Our content specialists can produce lead-magnet content in the form of an e-book or whitepaper. With compelling titles, we can exchange your industry insights for qualified lead. It doesn’t necessarily have to be something new, why not repurpose an existing case study or blog post, but we will always make it relevant, valuable, and easy to consume.

Checklists and Cheat Sheets: Not everyone has the time or interest in reading a whitepaper or eBook, which is why diversifying content is important. Checklists and cheat sheets help your prospects save time, avoid mistakes, and improve their performance in specific areas. We will understand your audience to guarantee a demonstration of understanding their pain-points, all in the form a downloadable document.

Quizzes or Assessments: Let’s delve deeper into your audience’s working day and bring this to life in a quiz. Entice visitors to test their professional knowledge for a chance to win a prize. It’s much more an engaging idea than the fishbowl, right? But let’s not forget about why your there, we’ll include questions that communicates your product and brand without an overtly promotional tone.

Networking Area: When you think about trade shows, it’s a busy environment with a lot of noise. It can be quite difficult to engage in decent conversations with your potential prospects, right? As part of the design process, and of course, if space allows it, we create a comfortable space where visitors can relax and talk, fostering deeper conversations with greater possibility of gathering leads.

Generating leads is all good and well, but did you know 80% of trade show leads are not followed up, and many of those that do follow up take more than 50 days to do so. That brings us to the next point.

Break the mould with marketing automation, where no lead falls through the net. It’s a great tool to nurture prospects before, during, and after the event with personalised marketing comms. Wherever your leads are in the buying cycle, marketing automation keeps your brand top-of-mind. Here’s how we can use marketing automation during and post-event:

Automated Templates: Acknowledgements or a thank you goes a long way. It’s an opportunity for you to reach out to those you have engaged with to simply say, ‘thanks for your time’, without having to send every individual the same email yourself.

Nurture Prospects: Marketing Automation is a clever piece of kit. It evaluates lead data to determine how hot or cold a potential prospect is, allowing us to tailor communications and push them through the buying cycle. We use proven content to engage and nurture your prospects with messages relevant to their experience with you

When it comes to staying top-of-mind, every detail counts. That’s why our expert content writers and design team are on hand to produce branded brochures and hand-outs that don’t end up in the bin. We add real value with content-led sales literature, and of course, procure promotional merchandise outside of branded pens and notepads.

Our commitment is to add real value through content-led sales literature. We focus on creating an lasting impression, ensuring that every item we produce is a strategic tool in building and maintaining a brand presence in the minds of your audience. Let us help you make a meaningful and lasting impact in your market