When you turn to a company for a product or service, you want to know you’re investing in something that’s worthwhile, something that’s going to do what it says on the tin! It’s about trust. The same rule applies when a company turns to you. It’s 70% easier to sell to someone who already trusts you, and that is exactly the job of a good content strategy. It builds trust even before the prospect knows they need your help.
• Build trust when they’re ‘happy with their existing suppliers’
• Build trust when they’re ‘not interested’
• Build trust when they’re ‘just looking’
Build trust early and by the time their buying cycle comes round again, you’ll be top of mind and ready to go. A good content marketing strategy is proven to help tip the scales in your favour with new prospects, lapsed clients, and existing customers so get your name out there and start adding value to the your prospects so that they become customers.