A Creative B2B
Content Marketing Agency

Content is king, and in B2B, it’s the emperor. 71% of B2B buyers read at least one blog post during their research. But blogs aren’t always the only written content your decision-makers are likely to read. As an experienced content marketing agency, we know that some of your decision-makers will prefer white papers, and others would appreciate an infographic or a brochure. It’s about providing a dynamic content mix, something available for everyone and every preference to engage your audience, build trust and credibility, and convert them into paying customers.

If your prospects are looking for your products and services, they’re more than likely going to have some questions. Blogs are a great way to answer those questions and establish trust. Additionally, they are a great way to be found on search engines, like Google and Bing. Subsequently exposing your brand, and the products and services you provide. We write quality, SEO optimised blogs and articles for ultimate engagement and search engine visibility.

We often say we love working with brands that make stuff. Complex products and services that’s difficult to articulate to someone who might not be an expert. This is where our skills in technical copywriting comes in. Whatever it is you do, our team of professional copywriters deliver simplified explanations for your audience to quickly understand. From product copy to detailed thought-leadership articles, your customers are the centre of it all.

Be the industrial brand everyone’s talking about. Thought leadership content is a great way to establish your business as an authority in your industry. A leader of conversation. Sparking new ideas and pioneering change. We love writing about this stuff. Things that are in the now and what the future might look like with your brand in the spotlight.

To show that your product does exactly what is says on the tin, you need some case studies. They demonstrate the value you can provide to your customers. Case studies build trust and highlight your expertise. A compelling case study tells a story with a clear beginning (the challenge), the middle (the solution), and an end (the result).

Inform top-level decision makers with a report or guide that uncovers complex issues and provides vivid solutions. We refer to these as ‘white papers’ and are an addition to the content collateral we produce to help make your brand the authority in your industry and nudge your decision makers through the buying cycle.

Much alike white papers, eBooks are more educational and typically written in a more casual tone, quite like a How2 guide. eBooks are often more visual and offer digestible chunks of information rather than academic text. Have you got a complex product you want to show to your customers? An eBook might be the best solution. Use it to creatively inform them about the specifications, benefits, and various models available.

For those prospects that are strapped for time, an infographic is a visual alternative that gets your message across at a glance. Our inhouse design team produce high quality, visually impactful infographics that capture your audience’s attention and keeps your brand top of mind. Put your business in numbers. Showcase those positive survey results. Is your product 3% faster, lighter, or cheaper? Put it in an infographic.

Turn your white papers, research, and industry insights into lead magnets. Content that’s valuable enough to your audience is worth exchanging their contact details for, hence the term ‘lead magnet’. Not only can our content marketing experts produce these for you, but we’ll also create compelling campaigns and landing pages to drive your content marketing strategy and generate quality leads.

Let’s turn your content into something else. Expand your content mix further with videos, CGI, and commercial photography. Content marketing needn’t be boring, and developing your content strategy with a dynamic content mix means you can reach and engage more people.

As part of your global content strategy, your existing content aimed at your existing customers’ needs to achieve the same results with a new audience in another language. We adapt content designed to attract, engage, and retain your audience (such as blogs, whitepapers, websites, and social media) for another language or geographical market.

They say, ‘a picture says a thousand words.’ Brand photography play’s an important role in your content marketing strategy. It adds value to the message you’re conveying. From product photography to lifestyle photography, images allow your audience to see themselves with the product or service you provide.

Commercial Photography >

Why not turn your written content into a video? 95% of B2B buyers say video plays an essential in making a purchase. Video content marketing effectively broadens your reach, catering to audiences who favour video over written alternatives. We’re a B2B content marketing agency that delivers videos for a range of purposes. From short-form to long-form, product videos to corporate videos, our video content marketing solutions ensure your audience are engaged within the first 10 seconds.

Video marketing >

Let’s take your content marketing strategy further with computer-generated imagery (CGI). Be creative and forward thinking. CGI is a great way to grab the attention of your customers and keep them engaged. We use CGI and motion design assets for digital campaigns, video marketing, and website development.