The B2B Content Marketing
Agency that Accelerates your Sales Funnel

“It's easier to sell to someone who already trusts you.”

When you turn to a company for a product or service, you want to know you’re investing in something that’s worthwhile, something that’s going to do what it says on the tin! It’s about trust. The same rule applies when a company turns to you. It’s 70% easier to sell to someone who already trusts you, and that is exactly the job of a good content strategy. It builds trust even before the prospect knows they need your help.

• Build trust when they’re ‘happy with their existing suppliers’
• Build trust when they’re ‘not interested’
• Build trust when they’re ‘just looking’

Build trust early and by the time their buying cycle comes round again, you’ll be top of mind and ready to go. A good content marketing strategy is proven to help tip the scales in your favour with new prospects, lapsed clients, and existing customers so get your name out there and start adding value to the your prospects so that they become customers.

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What is content marketing?

Content marketing is more than writing a blog and sharing it on LinkedIn. It’s a strategic approach that involves creating and distributing valuable, relevant, and consistent content (in different media types) to attract and retain a defined audience. Unlike content targeted towards consumers (B2C), B2B content marketing focuses on demonstrating expertise, industry knowledge, and thought leadership with a view to drive profitable customer action.

Work with us to leverage your brand as an authority and thought leader in your industry. At Beach Marketing, we’re experts at engaging those ‘hard-to-reach audiences’ with compelling content delivered in a range of media types. From blogs to videos, our content experts have the expertise and know-how to build trust with your audience and accelerate your sales funnel.

Written & Visual Content

Content is king, and in B2B, it’s no exception. 71% of B2B buyers read at least one blog post during their research. But written content doesn’t necessarily need to be a blog. From website copy to guides, whitepapers and infographics, our written and visual content marketing solutions open the doors for engaging your audience, building trust, and converting them into paying customers.

Blogs & Articles

If your potential prospects are looking for you, they’re more than likely going to have some questions. Blogs are a great way to answer those questions and establish trust with your audience. Additionally, they are a great way to be found in search engines, like Google or Bing, especially for exposing the products or services you provide. We write quality, SEO optimised blogs and articles for ultimate engagement.

Technical Copywriting

We often say we love working with brands that make stuff. Complex stuff that’s difficult to articulate to perhaps someone who might not be an expert. This is where our skills in technical copywriting come into play. Whatever the product or service, our team of copywriters are on hand to deliver technical content from product copy to detailed thought leadership articles with your audience in mind.

Thought Leadership Articles

Be the brand that everyone’s talking about. Thought leadership content is a great way to establish your brand as an authority in your industry. A leader of conversation. Sparking new ideas and pioneering change. We love writing about things in the now and what the future might look like with your brand in the spotlight.

White Papers

Inform top-level decision makers with a report or guide that uncovers complex issues and provides vivid solutions. We refer to these as ‘White papers’ and are an addition to the content collateral available that can make your brand the authority in your industry.

eBooks

Much alike white papers, eBooks are educational but are typically written in a more casual tone, quite like a How2 guide. eBooks are often more visual and offer digestible chunks of information rather than academic text. Repurposing content tailored to different audience preferences is a great way to reach a wider audience, so why not turn a white paper into an eBook, video, infographic?

Infographics

For those audiences that are strapped for time, an infographic is a nice visual content type to get your message across at a glance. Our inhouse design team are able to produce high quality, visually impactful infographics that capture your audience’s attention and keeps your brand top of mind.

Lead Magnets

Turn your content assets into lead magnets. If your content is valuable enough to your audience, why give it away for nothing? Instead make your white papers, eBooks, and How2 guides downloadable in exchange for their data. Our team of web developers are on hand to create exciting landing pages for content focused lead generation campaigns.

Let's turn your content into something else...

Language Translation

As part of your global content strategy, your existing content aimed at your existing customers’ needs to achieve the same results with a new audience in another language. We adapt content designed to attract, engage, and retain your audience (such as blogs, whitepapers, videos, podcasts, and social media) for another language or geographic market. If you’re interested to find out more, get in touch.

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Photography

They say, ‘a picture says a thousand words.’ Brand photography play’s an important role in your content marketing strategy. It adds value to the message you are conveying. From product photography to lifestyle photography, images allow your audience to see themselves with the product or service you provide.

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Video Content

Why not turn your written content into a video? 95% of B2B buyers say video plays an essential role in making a purchase. Video content marketing effectively broadens your reach, catering to audiences who favour video consumption over reading. On top of that, it significantly contributes to the trust your audience develops with your brand. We’re a B2B content marketing agency that delivers video content for a range of purposes. From short-form to long-form, product videos to corporate videos, our video content marketing solutions ensure your audience are engaged and drive your sales funnel.

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Computer-generated Imagery (CGI)

Let’s take your content marketing strategy further with computer-generated imagery (CGI). Be creative and forward thinking. Leveraging your brand with CGI is a great way to grab the attention of your audience and keep them engaged. It’s why we produce a broad and dynamic set of CGI & motion design assets for digital campaigns.

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Why is Content Marketing important for B2B companies anyway?

Without a content marketing strategy, you’ll likely find that your audience has little knowledge or trust in your brand. This can have a domino effect on your overall business performance – slower buying cycles, falling sales revenue, small market share – sound familiar? Maybe your audience are being captured by a competitor and forming potential business relationships with them instead? Sounds like you need a B2B content marketing agency.

Beach Marketing - The Leading B2B Content Marketing Agency

Be the brand of choice and create stronger connections that drive your sales funnel with content marketing. At Beach Marketing, we’ve been tweaking proven strategies that connect you with decision makers for over 15 years. Our team of technical copywriters, videographers, and creatives deliver compelling content for brands that construct, build, and make intricate things. Content that heightens brand awareness and fosters trust and credibility with audiences through valuable insights without an overtly promotional tone.

With years of experience, we’ve been responsible for selling high-complex and high value products and services through creative content. At every step of the process, we work alongside you to lend the knowledge and talents of a b2b content marketing agency to achieve the best results possible.

Let's outline your content marketing strategy

Join us for a strategy session. They’re not just meetings, they’re vision setting workshops. We’ll kick off with understanding your audience, uncover their pain-points, desires, preferences, and online behaviour. We’ll create detailed buyer personas for every decision maker in the buying cycle to personify your typical customers, and to help us tailor your content to resonate with their needs and interests.

But let’s not forget why you’re here. Without well-fined goals, your content marketing efforts may lack direction and focus. Let’s determine what you aim to achieve with your content marketing strategy. Whether its about increasing brand awareness, generating leads, or driving conversions, your goals will shape the content and platforms we use to distribute it.

Work with us to create killer content. Quality stands out, which is why we invest time and resources to produce valuable, informative, and engaging content that educates, entertains, or solves problems for your audience. Let’s establish your brand as an authority in your industry and drive your sales funnel.

Content Marketing Agency Strategy Session

Does this sound like a B2B Content Marketing Agency  you’d like to work with?

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Frequently Asked Questions

What is a b2b content marketing strategy?

A B2B content marketing strategy is a comprehensive plan that outlines how your content will be used to achieve business goals and engage your professional audience. They typically include:

  • Research around your Target Audience: Understanding who your customers are, their needs, pain points, interests, and how they make purchase decisions.
  • Content goals and Objectives: Determining what your business aims are to achieve with its content, whether it’s brand awareness, lead generation, customer education, or establishing yourself as an authority in your industry.
  • Content Creation: Developing content that is both valuable and relevant to your target audience. This includes deciding on your content media types, like blogs, podcasts, or videos, and the topics that will resonate with your audience.
  • Distribution Channels: Identifying the most effective platforms for sharing and promoting content, like your business website, social media, email marketing, webinars etc.
  • Content Calendar: Planning and scheduling when and how often to publish content to maintain consistency and maximise audience reach and engagement.
  • Performance & Analysis: Establishing KPI’s to measure the success your content marketing efforts and using these insights to refine and improve your content marketing strategy over time.

Essentially, a B2B content marketing strategy is about outlining direction, and leveraging your content in a way that aligns with your business goals. As a B2B content marketing agency, we’re experts at fine-tuning proven content marketing strategies that deliver real results. So if you’re stumped for ideas and are looking for new ways to connect with your ‘hard-to-reach’ audience, give us a call.

What content media types are most effective in B2B Content Marketing?

Whitepapers, case studies, blogs, industry reports, webinars, and videos all make effective B2B content types. Sometimes, it depends on the stage your audience are at in the buying cycle, other times, it just balls down to their preferences, so design content for each stage of the buying cycle and do your research on audience media consumption.

 

Nevertheless, creating varied content media types opens your reach to new audiences. Repurpose a blog and turn it into a video. Talk about your success in a podcast and tell your audience how you did it. But remember, content means nothing if it doesn’t resonate, touch on pain-points, and answer your audiences’ questions.

Can B2B content marketing help with online visibility?

Quality content and SEO go hand in hand. One cannot exist without the other. By producing relevant and valuable content, you’ll soon see an improvement with your search engine rankings, attract more organic traffic, and enhance your online visibility. Our SEO experts can optimise your content marketing for best results in search engines.

Should Social Media be a part of my B2B Content Strategy?

Yes, social media plays a vital role in distributing content and engaging your audience. Platforms like LinkedIn are particularly effective for B2B, allowing you to target specific industry sectors and professional groups. But our experience has shown us there’s opportunities outside of LinkedIn too. Why not check out our Social Media Management services to compliment your content marketing strategy?

How important is Video Content in B2B marketing?

Increasingly important! Video content has emerged as a key media type for audience engagement, even with high complex content. It’s ideal for product demos, brand stories, how2 guides and more.

How often should I publish new content?

The frequency you publish new content depends on your resources, audience’s needs, and industry dynamics. But content is about quality, not quantity and consistency is key. Whether it’s weekly, bi-weekly, or monthly, maintaining a regular schedule is great for audience engagement and SEO benefits. It’s why having a content calendar is so effective.

How else we can help you

Branding

What are your brands? Which ones are products, which are brands? How will your brands develop and where does it make sense to build an effective architecture that recognises sub-brands, “children” and “parents”? What are the foundations for your brands and how well are they constructed?

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Digital Marketing

The advent of digital marketing means every step can be tracked, measured and modified. Data is behind everything to do with digital marketing from user experience and tracking customer journeys; behaviours, design preferences and traffic flows through websites and creative effectiveness through a/b testing.

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Web design

Your website is your brands digital storefront. It’s about making a good first impression. In fact, you’ve got around 10 seconds to make that good first impression, tell your visitors what you’re about, and who you serve. So, you’ve got to make it count.

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Contact us

It all starts with a chat.

Let’s talk, chat, email, however you like to make things happen.
01604 239837 or email hello@beachmarketing.co.uk

Let’s talk, chat, email,
however you like to make
things happen.
01604 239837 or email
hello@beachmarketing.co.uk

Let's talk