Every industry requires a custom solution, and we’re proud of our industrial knowledge
and experience. Since 2008, we’ve cultivated and nurtured our expertise in these sectors:
A Multi-service Industrial Marketing Agency
Energy
Powering the revenue growth with impactful marketing from an experienced B2B agency.
Rapidly scale your business with Beach – a specialist industrial marketing agency
Industrial markets are dynamic, fast-moving, challenging, and evolving. It’s probably why you’re looking for help to get ahead of the competition. We know there are many factors that go into your business process, and we understand that needs change and prospects move through the buying cycle from ‘unaware’ to ‘sold and serving’. It’s why we take a rounded approach and deliver effective industrial marketing services. Work with us to:
- shorten buying cycles and stay ‘top of mind’ throughout the process
- connect with multiple B2B decision makers in one business
- use marketing outreach, creative design, and your brand reputation to drive leads
- push through an ‘it’s always been like that culture’
- be a ‘trailblazer’ and use marketing differently this year
- significantly improve your marketing ROI
For fresh ideas and new ways to connect with your ‘hard-to-reach’ audiences, call Beach for a no-obligation discussion about your goals and objectives.
Make Impact, Growth, and ROI in your Industry
Our Work
Together with our industrial clients, we solve complex challenges. Here’s some of the successful projects we’ve delivered:
Who we work with
Trusted by B2B industrial brands
We love working with companies who make complex products or services with long sales lead times. Industrial companies that target “hard to find” multiple decision-makers in difficult to reach places. Are you ready for a new creative approach that delivers? We’re an industrial marketing agency ready to help you MakeWaves™ in your industry.
Industrial Marketing Agency Services
Industrial markets are crowded. Sales face long lead times and long buying cycles with multiple decision-makers. It means standing out from the competition and maintaining engagement takes a compelling strategy. Work with an industrial marketing agency like Beach, and its taken care of. We deliver proven industrial marketing services, helping you with creative ideas to connect with your audience, make industry impact, and drive new sales opportunities. Afterall, isn’t that what industrial marketing is all about?
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F.A.Q's
Frequently Asked Questions
What marketing services does Beach Marketing offer to B2B industrial markets?
We’re a multi-service industrial marketing agency, helping industrial legends connect with their audience through bespoke branding, winning website design, and effective lead generation. We also implement creative marketing campaigns that deliver impact. The only service we don’t provide is PR, and if we recommend PR as part of your marketing strategy we have close relations with an expert team of PR professionals.
How can B2B marketing scale my business?
Particularly in industrial markets, the go to solution to getting more sales is by hiring another sales representative. That might work, but why not give your current sales team marketing qualified leads (MQLs) to go out and approach? That’s the thing about marketing, it shouldn’t be separate from your sales strategy, it should complement it. B2B marketing enhances brand visibility, establishing credibility in your industry. It helps customers identify and understand who are before your sales team reach out, making those conversations more fruitful.
How can I improve my website traffic and generate more leads?
Improving website traffic and generating more leads can be achieved with a multitude of marketing solutions. But to generate leads, we’ll ensure your website has what it takes to convert visitors into potential customers. It’s about creating CRO focused landing pages and inspiring your website visitors to take positive action. Only then do we focus on getting your visitors to your website. That’s where we consider implementing SEO strategies, launching a PPC campaign, and utilising other traffic generating marketing like social media and email marketing.
How can I move leads through the buying cycle?
Much of this requires lead nurturing. Gently pushing them through from ‘unaware’ to ‘sold and serving’. A great place to start is outlining your buyer personas and implementing a content marketing strategy. Its about building trust and answering the questions that help them make a decision about your brand and products. We design and publish content for every stage of the buying cycle, considering all the needs and challenges associated with every decision maker involved in the buying process.
Can you help with rebranding and positioning for industrial companies?
Yes, we’ve been reviving industrial legends since 2008. We carry out extensive market research, a competitor analysis, and audience profiling to develop your brand strategy and visual identity. Then we work to implement your new brand across all marketing materials and channels to ensure a cohesive and impactful market presence.
When should I consider revamping my website?
This can vary depending on your marketplace, but on average it’s around every seven years. Its about staying ahead of the competition and making sure your website delivers its purpose. We provide website design and website development solutions that ensures your audience know they’re in the right place. We combine user experience (UX) with conversion rate optimisation (CRO) so that your website looks amazing and does the job.
When will I see results from working with Beach?
This depends on the work we carry out. If its website traffic you want, then we can give you instant results with PPC. But you’ll get better quality traffic with SEO, which can typically take 3-6 months to start showing an increase in traffic and search engine rankings. We set realistic expectations from the outset and provide regular updates and reports to keep you informed of progress.
Read our industrial insights
We’re an industrial marketing agency that specialises in nurturing prospects through the buying cycle, generating brand awareness,
shortening lead times, and delivering intelligent B2B marketing. Here’s some of our insights…
As we approach 2025, the UK construction sector is expected to enter a period of optimism. Increased project starts, advancements in technology, and supportive government policies are expected to pave the…
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Innovation and product development are drivers for maintaining leadership in an increasingly competitive B2B landscape. Manufacturers must look beyond traditional R&D, embracing client-centric approaches, sustainable practices, and agile development to…
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A lot of our manufacturing clients are saying the same thing: “We’re too busy. We’ve got too many orders". Which of course, is a ‘happy’ problem and is a testament…
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Overcome global & regional challengers with industrial marketing
You need an industrial marketing agency with experience delivering innovative and creative marketing strategies. We understand the complex challenges that industrial companies face. Take globalisation, for instance – it’s nothing new. But localisation is gaining momentum. Why? Because global supply chains have shown vulnerabilities in recent years, and with the need to reduce lead times and achieve sustainability goals, local suppliers are becoming more competitive. We’ve helped propel our regional clients onto the global stage, we’ve also introduced global suppliers into local markets. To us, these are challenges. They’re opportunities to develop and execute our proven industrial marketing strategies that deliver impact, growth, and ROI.
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Growth Marketing for
Industrial Brands
Working with a industrial marketing agency opens the door to growth marketing. B2B marketing specifically tailored to industrial markets. Marketing that adds value to your business. Our experts will assess whether the fundamentals are in place, so we’ll look at things like your unique value proposition, your brand and your website – these need to be on point to see growth.
When those are covered, we’ll work to maximise your sales strategy with a range of marketing solutions. Creative campaigns that get you noticed. Proven lead generation strategies. Compelling content and messaging that converts prospects into customers. You see, successful B2B marketing isn’t just about the short-term. Think long-term. Especially in industrial markets, where your audience can have an elongated purchasing journey of months or years. It means you need to make continued impact in every stage of the buying cycle.
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