About the project
Sports Information Service (SIS) provides world class sports betting content to global operators. As a leader in short-form betting, SIS deliver some of the best Horse Racing, Esports and Numbers content from around the world.
Throughout their history they have continued to push boundaries in all aspects of their business, from acquiring new technology and developing their own production facilities at Media City (Manchester) through to embracing Esports as the future of betting. They are seen as industry leaders and trailblazers, working with top-ranking events like Royal Ascot, The Dubai World Cup or the Cheltenham Festival to stay at the forefront of their industry.
As a cutting edge technology company they continue to lead the way in their field, developing new products and bringing them to life.
At the start of our relationship, SIS had a brand that leant heavily on its historical association with Horse and Greyhound Racing. But the industry had moved on and SIS had grown way beyond its traditional roots, developing new products and technologies to drive their business forward. From Racing, Live Numbers, Esports and Trading Services, SIS now needed a new, modern brand identity to support their expansion and leadership of this fast moving industry.
Beach wanted to give each new product it’s own distinctive identity whilst retaining the years of goodwill associated with the master brand.
We looked at a number of marketing strategies before selecting a ‘branded house’. This enabled us to differentiate each product and deliver targeted messages depending on the product and audience. It was supported with a clear set of brand guidelines which further help to define the business proposition both internally and externally, enabling SIS to take control of their brand, create unique content and deliver relevant messaging directly to their audience.
I’d say that’s a win!