Build a website for decision makers that accelerates your buying cycle. We’re the B2B Web Design Agency for Manufacturers, Builders, and Makers of Things. With 15+ years’ experience, delivering over 8000 successful projects and providing a wide range of services, our team of web designers are on hand to create a winning website, made for your market.
Beach Marketing - The Leading B2B Web Design Agency
Bespoke Website Design
Everyone’s visited a website from time to time and thought, ‘wow – if only our website was this good’. Sound familiar? Good, because why else would you be here? Your website needs to be a place that tells your story in a way that connects with your audience and generates leads. It should combine boldness with professionalism, personality with value. Work with us and use our years of experience to create a user-friendly website that delivers results. Our unique web design philosophy allows us to create a strong digital presence that outperforms your competition.
What about the opposite? What about a website that makes you work hard for the information you need? How long would you stay? Not long right? That’s where website architectures comes in, focussing on how your information is structured and how users get to it. Clear signposting and strong Calls To Action (CTA) help users get to where you want them in just a few clicks. Any website serves two purposes, you want it to generate leads and the user wants to access information. Good information architecture combines the two. At Beach Marketing, we’re not the typical cookie clutter agency that’s going to deliver a templated website that can been seen a thousand times. We’re a web design agency that delivers bespoke solutions that work for you, so be bold, do something different, Make Waves to stand out and win business.
Website Development is the act of building a website. It’s where the branding, design concepts, images, copy and video all come alive. Website Development integrates several critical aspects focussing on speed, functionality, user experience, and security to appeal to modern, digitally native decision makers. Meeting their need for a fast, reliable and well-made digital experience. Security, of course, is a non-negotiable. Maintaining the integrity of your business’ online reputation is paramount to your success and we build sites using the latest technology and best practices. Combined with great design ad UI/UX, these elements form the backbone of an engaging, lead-generating B2B website, helping to underpin a powerful digital presence in a competitive market
Reliable Website Management
If you’re not familiar with websites, then managing and maintaining one can be daunting. Updates, plug-ins, security concerns are just some of the tasks involved in website management. The added pressure of significant security risks can make the whole thing seem overwhelming, so why not outsource it to a B2B Web Design Agency like us? We offer a secure, guaranteed hosting and hassle-free website maintenance service so you can keep you attention on growing your business without worrying about hackers, Denial of Service attacks, SSL certificates or the 100 other things that can go wrong.
Landing Pages & Microsites
Quickly convert users into leads. Landing pages are often the first page your visitors see, and often part of an expensive outreach program. They are hard-working pages with the aim of converting users into prospects as quickly as possible. There are 100s of landing page templates and builders, but the key is to understand your audience and what they want to achieve, then match them to the parts of your site that help them. Landing pages typically host powerful calls to action (CTA). CTAs include ‘Book a Demo’, ‘Find Out More’ or simply ‘Contact Us’. A high converting landing page is essential if you’re looking to drive leads from your website. At Beach Marketing we start with your audience so know what makes a good landing page. Get in touch to find out more.
Turning visitors into engaging, converted advocates. User experience helps avoid a users’ logical doubts and engage them on an emotional basis. It’s the part where we ask: “How does this make you feel?” Emotions are much under rated in B2B. Most decision makers think their actions are purely rational, only logical, based on utility and ‘what’s best for the business’ but, the truth is not so. People buy from people because they like them. People engage online because they like it and UI/UX is about providing the best user experience so people like and remember your business. It may be governed by gut feel and intuition, but good UI/UX is one of the things that will keep you top of the list when users take action.
Mobile apps have emerged as a game-changer for businesses, even in B2B. Yes, Apps are typically B2C assets, but what if your app could relay information on placed orders, order tracking, and account information? Those that have adopted Apps as part of a B2B marketing channel have seen their impact first hand. Work with us to unlock the full potential of mobile apps. From personalised experiences to facilitating a seamless communication between your business and decision makers – the opportunities are endless and it all starts with an idea.
Frequently Asked Questions
A great B2B website goes beyond slick visuals; it’s a lead generation powerhouse. It must combine intuitive design with functionality, offering a seamless user experience while guiding visitors through a well-thought-out journey from curiosity to conversion. Equipped with engaging content, SEO savvy, and a clear call to action, it’s all about establishing credibility and sparking meaningful conversations.
UI stands for User Interface and focuses on the visual and interactive elements of your website. UX means User Experience and is all about the overall experience visitors have with your website. The shift towards a digital-user centric worlds means that the first touchpoint a potential B2B customer has with your business is often your website. With the increasing emphasis on digital strategies, the role of UI/UX in B2B web development has never been more important. Here’s why:
First Impressions Matter: Our experience has told us that users form an impression about a website within the first few seconds. A top-notch UI/UX ensures that this impression is always positive, lasting, and encourages deeper engagement.
Navigational Efficiency: In the B2B space, time is money. A well-designed interface ensures users can find the information they’re seeking promptly, leading to a more efficient user experience and navigating them to where you want them to be.
This can vary, depending on complexity and scale. Typically, you’re looking at a span of 8-12 weeks from inception to go-live. Our process is collaborative and thorough, ensuring every pixel and paragraph contributes to your strategic goals.
In the B2B space, the majority of visitors are still using desktop devices but, we are seeing an increase in mobile use. 3 years ago, it would have been around 80/20 but now we’re looking at stats that show a 60/40 split. Mobile responsiveness is and remains a priority. Any great website should adapt fluidly across devices, so your message is crisp and your user’s journey is hiccup free, no matter the device.
Our SEO experts proven strategies can be woven into the fabric of your website from the word go. We can optimise, structure content, and meta-magic to ensure you’re not just visible, but prominent on search engine results pages like Google, Bing, Yandex and more.
Think of us as your digital support squad. Post-launch, we’re on hand to add any design features and updates you require such as landing pages, contact forms, new blogs, pages etc.
That’s one of the best bits! Stella content is the heart of a standout B2B website. Our copywriting experts are at the heart of what we do, ready to craft compelling copy that captures your brand and the minds of your audience.
What our clients say
How else we can help you
What are your brands? Which ones are products, which are brands? How will your brands develop and where does it make sense to build an effective architecture that recognises sub-brands, “children” and “parents”? What are the foundations for your brands and how well are they constructed?
Photography & Video
A picture is still worth lots and lots of words. Imagery may have become considerably more sophisticated and photography is nothing if not ubiquitous. But all that has meant is that the marketing business demands ever-higher quality and the ability to tell a story beyond a simple image.
Creativity. The staple product of agencies the world over. No wrong answers just pure creativity that delivers in line with the brand driven from a different perspective that builds confidence, trust and reassurance.