Search engine optimisation helps get you ranked properly on Google, Bing and other search engines (yes, there are others to think about!).
The higher you rank the more views you’re going to get, the more clicks you’ll receive and the more leads you’ll ultimately be able to convert. With this in mind, SEO is an important part of website development and your digital marketing strategy.
In order to maximise the potential of your website, it is essential to optimise it for SEO. Here are 12 tips to help you get started with optimising your website for better search engine visibility. From researching and selecting the right keywords to creating quality content and monitoring your SEO performance, these tips will guide you in your optimisation journey.
Technical Analysis, Review and Fix
Enhance your website speed on mobile and desktop to increase your performance on search engines
Competitor Analysis
See how you compete on key metrics such as Backlinks, Keywords, and Domain Authority
Research and Select Targeted Keywords to Optimise Your Title Tags
Include relevant keywords in your page titles and headings, as this will help search engines understand the content of your page more quickly and accurately
Ensure Meta Tags are Accurate and Up-to-Date
Make sure your meta tags accurately describe the content of each page, as this will help search engines determine the relevance of your content to particular search queries
Utilise Heading Tags Appropriately
Use heading tags (H1, H2, H3, etc.) appropriately to structure your content and make it easier for search engines to understand the content of your page
Optimise Images and Alt Tags
Use descriptive text for your images and alt tags, as this will help search engines understand the content of your page more quickly and accurately
Verify Your Website with Google Search Console
Verify your website with Google Search Console so that your content can be indexed and show up in relevant search queries
Create a Custom 404 Page
Create a custom 404 page to provide visitors with a helpful and useful message when they arrive at a page that doesn’t exist
Optimise Your Products for SEO
Include relevant keywords in product titles, descriptions, and images, as this will help search engines understand the content of your page quickly and accurately
Enhance Your Website Speed on Mobile and Desktop
Optimise your website for both mobile and desktop devices in order to provide visitors with a faster, more enjoyable experience
Develop Quality Content for SEO
Create content that is interesting, relevant, and of high quality, as this will help search engines understand the content of your page quickly and accurately
Monitor Your SEO Performance Regularly
Use analytics tools to track and monitor your SEO performance and make adjustments as needed to improve your visibility on search engines
Need a hand?
For proven SEO strategies that get you more traffic and leads, talk to Beach. We have years of experience helping B2B companies get to the top of search engines results, so fill out the form below to start seeing results.
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