B2B Branding That
Builds Market Share
A strong brand, developed by a B2B branding agency, helps you build market share. It protects you from competitors and insulates you from disruption. Such an agency helps shape a brand that makes it clear to buyers how you’re going to help their business, giving them the confidence to recommend you for a share of their budget.
In concert with marketing outreach, your brand will define the type and value of clients you’re going to work with over the next 10 years. Are you cost or quality focussed? Are you Ford or Bentley?
The decisions you make will impact the type of customer you’re likely to engage and the prices you’re able to command.
The question is, “How do you connect with your customers?” This is where the expertise of a B2B branding agency becomes invaluable.
Our work
Brands Built by an Expert B2B Branding Agency
Since 2008, we’ve helped build brands in industrial markets. Brands that have increased their market share and gained high value relationships. Work with a leading B2B branding agency, like us and start seeing tangible results the moment you launch.
Franklin | Building a brand ready to fly.
A global brand becomes more competitive in the EU market, strengthening its market position and taking shares from competitors.
SIS | More events, more often, more revenue.
A premier provider of world-class sports betting content diversifies their product offering with a ‘branded house’ strategy.
Services
Our B2B Branding
Agency Services
Branding is more than a logo or catchy tagline. It’s the essence of your business. The story that sets you apart from your competitors. It’s the professional identity you establish with your target audience. In simple terms, how your business is perceived in the minds of your customers is shaped by the expertise of B2B branding.
Work with a creative B2B branding agency, like Beach to outline your brand strategy and develop the intangible into the tangible and create an entity that your customers will know and love.
Branding Agency Solutions:
Brand Strategy
From brand positioning and definition to product strategy and innovation, we create strategies based on in depth insights and experience to deliver solutions that challenge category conventions and break through the clutter of today. Everything from internal brand audits, corporate positioning, brand architecture and go-to market strategy; your brand strategy needs to be well researched and refined by an experienced B2B Branding Agency to fully unlock your potential. Work with a team that’s powered by open minds and different perspectives to define your identity and showcase your unique value proposition.
Brand Development
Known as the building blocks of your brand, this is a fundamental stage that sets the foundations and defines your brand amongst the competition. Weave a narrative that resonates with your industry, clients, and partners. Portray your business not as a transaction, but as a trusted ally on a winning journey. With us by your side, you won’t just exist – you thrive, inspire, and resonate. Work with us to shape and sculpture a legacy that stands the test of time. We’re a B2B branding agency that digs deep into your industry’s DNA and craft’s an identity that speaks your language and appeals to your audience.
Who we work with
Trusted by global B2B industrial brands
We’ve helped local brands become global brands. We’ve also introduced global brands into local market, all through effective branding supplied by us. Here are some fantastic brands we’ve worked with on their branding:
Who we work with
We’re a B2B branding agency ready to work with:
We love working with companies who make complex products, with long sales lead times. Companies that target “hard to find” decision makers in difficult to reach places. Are you ready for a new creative approach that delivers impact, growth, and ROI? We’re a digital marketing agency ready to help you make waves in your industry.
Complex buying cycles
Global competition
Complex products
Low emotional engagement
Niche & low-interest markets
Products seen as commodities
F.A.Q's
Frequently Asked Questions
Why is branding vital for a B2B business?
First and foremost, think about the largest companies within your industry. They all have a strong brand in order to establish themselves from the competition. For example, Johnson Matthey, Kier Group, Croda, and many more companies that are instantly recognisable within their industries, not just for their products and services, but for the strong branding that has made them recognisable and memorable. This is what happens when your brand consistently delivers on its promises and maintains a cohesive image across all touchpoints, it creates familiarity and credibility. Decision makers will choose your brand because they recognise and trust you over unfamiliar alternatives. Work with us to differentiate from the competition. In a crowded marketplace, standing out makes an impact. A well-defined brand identity, crafted with the expertise of a B2B branding agency, allows you to showcase your unique value proposition and communicate what makes you special.
Can you revamp our existing brand or is it better to start from scratch?
That’s the million-dollar question, isn’t it? It hinges on your current brand’s strength and market presence. Sometimes, a brand needs rejuvenating, a fresh coat of paint on solid foundations. Other times, it’s about building something groundbreaking from the ground up. We assess, advise, and then action the best route so your brand can MakeWaves™.
How long does the branding process take?
Crafting a brand that perfectly encapsulates your business is not something that happens overnight. Typically, you’re looking at a timeline of 6-12 weeks, depending on the complexity and scope of the project. It’s a journey of exploration, creation, refinement. It all starts with your audience. Then we look at your market and where you sit in that market. Then it’s about leveraging the best parts of your business to make you stand out.
What deliverables can we expect from your B2B branding agency?
Expect a comprehensive branding package tailored to your goals and audience. This can include a brand strategy, visual identity (logos, colour schemes, typography), brand guidelines, messaging and tone of voice development, and marketing collateral designs. Its’ your brand’s toolkit for making a mark.
How do we ensure our brand resonates with our target audience?
Understanding your audience is the top of our to-do list. We conduct market research, audience analysis, and competitive landscaping to ensure your brand speaks the language of your customers and stands out in their minds. It’s about striking the perfect chord relevance and distinction.
What ROI can I expect from investing in B2B branding?
While intangible at first glance, the ROI of effective branding is significant. It’s about the long-term value; attracting the right clients, commanding premium pricing, and building a loyal customer base. Think of it as investing in the future equity of your business.
Specialisms
Change the Perception of
Commoditisation with B2B Branding
Many industrial B2B products and services are seen as commodities, meaning they are viewed as largely interchangeable with those of your competitors. Similar technical specifications and lack of emotional connection between your brand and customers places price as the primary differentiator.
Working with a creative B2B branding agency, like us, breaks the cycle of commoditisation by shifting the focus from price to value. How? Imagine a company that manufacturers industrial fasteners, a product that could easily be commoditised. But when you build a brand around superior quality, precision manufacturing, and exceptional customer service, you’ve got yourself a company that can differentiate its fasteners from its competitors. They could even charge a premium. Not because the product is inherently different from others by specification, but because they trust the brand to deliver a higher level of value, reliability, and support.
Work with Beach to overcome the commodity perception. Differentiate from competitors with our effective brand storytelling. Create emotional connections by aligning your brand with your customers values. It all starts with a conversation.
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Services
How else we can help you
Website Design
Your website is your brands digital storefront. It’s about making a good first impression. In fact, you’ve got around 10 seconds to make that good first impression, tell your visitors what you’re about, and who you serve. So, you’ve got to make it count.
Learn more
Digital Marketing
The advent of digital marketing means every step can be tracked, measured and modified. Data is behind everything to do with digital marketing from user experience and tracking customer journeys; behaviours, design preferences and traffic flows through websites and creative effectiveness through a/b testing.
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Marketing Strategy
So, you’ve got a great product or service, but what are you doing about getting it in front of the right people? Maybe you’ve got a sales team that use the good old fashion cold calling technique. Sometimes it works, but what if you could make it work more often?
Learn moreInsights
Read our branding expert insights
Fostering brand awareness is a pivotal endeavour that extends past just being recognisable. It includes a process of embedding your brand into the consciousness of your target audience, shaping perceptions,…
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In today's business world, competition is fierce, and companies are constantly vying for attention in a crowded market. With so many businesses offering similar products and services, it's crucial to…
Read article
In today's competitive marketplace, it's more important than ever for businesses to establish a strong brand identity. A brand identity is the unique combination of visual elements, messaging, and values…
Read article
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Ready to Make Waves
with a B2B branding agency?
Is your image not cutting it? Maybe your B2B business is falling by the wayside of the competition? Maybe your company is “lost in the 2000’s”, where the subpar public image is deterring potential business relationships as professional businesses want to associate with other professionals. It’s time for a rework.
Enter Beach Marketing, the leading B2B branding agency that delivers the full brand building service. From brand new to a rework of historic business branding, we develop strong branding propositions and enhance your B2B public image through the process of creating, shaping, and evolving your brand to achieve its full potential. Work with us and it’s more than redesigning an old logo or choosing a colour palette. We take thorough research of your brand and its history, then encompass every aspect of your brand’s identity and transform our research into a brand fit to stand out against the competition.
With years of experience, Beach Marketing have been responsible for selling high-complex and high value products and services through creative branding. At every step of the process, we work alongside you to lend the knowledge and talents of a branding agency to achieve the best results possible.
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