The B2B Branding
Agency Made for your Market

A strong brand, developed by a B2B branding agency, helps you build market share. It protects you from competitors and insulates you from disruption. Such an agency helps shape a brand that makes it clear to buyers how you’re going to help their business, giving them the confidence to recommend you for a share of their budget.

In concert with marketing outreach, your brand will define the type and value of clients you’re going to work with over the next 10 years. Are you cost or quality focussed? Are you EasyJet or Virgin Atlantic?

The decisions you make will impact the type of customer you’re likely to engage and the prices you’re able to command.

The question is, “How do you connect with your customers?” This is where the expertise of a B2B branding agency becomes invaluable.

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What is B2B branding?

Branding is more than just a logo or catchy tagline. It’s the essence of your business, the story that sets you apart from your competitors, and the professional identity you establish with your target audience. In simple terms, how your business in perceived in the minds of your customers is shaped by the expertise of B2B branding.

Work with us to outline your brand strategy and develop the intangible into the tangible, and create an entity that your market will know and love.

Brand Strategy

From brand positioning and definition to product strategy and innovation, we create strategies based on in depth insights and experience to deliver solutions that break category conventions and break through the clutter of today. Everything from internal brand audits, corporate positioning, brand architecture and go-to market strategy; your brand strategy needs to be well researched and refined by an experienced B2B Branding Agency, like us, to fully unlock your potential. Work with a team that’s powered by open minds and different perspectives to define your identity and showcase your unique value proposition.

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Brand Development

Known as the building blocks of your brand, this is a fundamental stage that sets the foundations and defines your brand amongst the competition. Weave a narrative that resonates with your industry, clients, and partners. Portray our business not as a transaction, but as a trusted ally on a winning journey. Welcome to Beach Marketing, where businesses don’t just exist – they thrive, inspire, and resonate. Work with us to shape and sculpture a legacy that stands the test of time. We’re a B2B Branding Agency that digs deep into your industry’s DNA and craft’s an identity that speaks your language and appeals to your audience.

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Beach Marketing - The Top B2B Branding Agency

Is your image not cutting it? Maybe your B2B business is falling by the wayside of the competition? Maybe your company is “lost in the 2000’s”, where the subpar public image is deterring potential business relationships as professional businesses want to associate with other professionals. It’s time for a rework.

Enter Beach Marketing, the leading B2B branding agency that delivers the full brand building service. From brand new to a rework of historic business branding, we develop strong branding propositions and enhance your B2B public image through the process of creating, shaping, and evolving your brand to achieve its full potential. Work with us and it’s more than redesigning an old logo or choosing a colour palette. We take thorough research of your brand and its history, then encompass every aspect of your brand’s identity and transform our research into a brand fit to stand out against the competition.
With years of experience, Beach Marketing have been responsible for selling high-complex and high value products and services through creative branding. At every step of the process, we work alongside you to lend the knowledge and talents of a B2B branding agency to achieve the best results possible.

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What our clients say

Frequently Asked Questions

Why is Branding Vital for a B2B Business?

First and foremost, think about the largest companies within your industry? They all have a strong brand in order to establish themselves from the competition. For example, Johnson Matthey, Kier Group, Croda, and many more companies that are instantly recognisable within their industries, not just for their products and services, but for the strong branding that has made them recognisable and memorable. This is what happens when your brand consistently delivers on its promises and maintains a cohesive image across all touchpoints, it creates familiarity and credibility. Decision makers will choose your brand because they recognise and trust you over unfamiliar alternatives. Work with us to differentiate from the competition. In a crowded marketplace, standing out makes an impact. A well-defined brand identity, crafted with the expertise of a B2B branding agency, allows you to showcase your unique value proposition and communicate what makes you special. We’re Beach Marketing, and we take the established brands into the remarkable, creating trust and awe between you and your audience.

Can you revamp our existing brand or is it better to start from scratch?

That’s the million-dollar question, isn’t it? It hinges on your current brand’s strength and market presence. Sometimes, a brand needs rejuvenating, a fresh coat of paint on solid foundations. Other times, it’s about building something ground breaking from the ground up. We assess, advise, and then action the best route so your brand can Make Waves.

How long does the branding process take?

Crafting a brand that perfectly encapsulates your business is not something that happens over night. Typically, you’re looking at a timeline of 6-12 weeks, depending on the complexity and scope of the project. It’s a journey of exploration, creation, refinement.

What deliverables can we expect from your B2B Branding Agency?

Expect a comprehensive branding package tailored to your goals and audience. This can include a brand strategy, visual identity (logos, colour schemes, typography), brand guidelines, messaging and tone of voice development, and marketing collateral designs. It’s your brand’s toolkit for making a mark.

How do we ensure our brand resonates with our target audience?

Understanding is on our top of to-do-list. We conduct market research, audience analysis, and competitive landscaping to ensure your brand speaks the language of your customers and stands out in their minds. It’s about striking the perfect chord relevance and distinction.

What is the ROI of investing in B2B branding?

While intangible at first glance, the ROI of effective branding is significant. It’s about long-term value; attracting the right clients, commanding premium pricing, and building a loyal customer base. Think of it as investing in the future equity of your business.

How else we can help you

Marketing strategy

So you’ve got a great product or service, but what are you doing about getting it in front of the right people? Maybe you’ve got a sales team that use the good old fashion cold calling technique. Sometimes it works, but what if you could make it work more often?

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Website design

Your website is your brands digital storefront. It’s about making a good first impression. In fact, you’ve got around 10 seconds to make that good first impression, tell your visitors what you’re about, and who you serve. So, you’ve got to make it count.

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Digital marketing

The advent of digital marketing means every step can be tracked, measured and modified. Data is behind everything to do with digital marketing from user experience and tracking customer journeys; behaviours, design preferences and traffic flows through websites and creative effectiveness through a/b testing.

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Branding case studies

Contact us

It all starts with a chat.

Let’s talk, chat, email, however you like to make things happen.
01604 239837 or email hello@beachmarketing.co.uk

Let’s talk, chat, email,
however you like to make
things happen.
01604 239837 or email
hello@beachmarketing.co.uk

Let's talk