Increase online visibility, website traffic, and generate quality leads organically, with Search Engine Optimisation (SEO). SEO is an artform. It’s also a science. But what it translates to is priceless – placing your website high up on Google or Bing search results for query’s related to your products and services. The aim of this sounds easily achievable if you haven’t tried it before, but the truth is that it’s neither easy nor quick, but boy is it worth it. Organic website traffic leads to better quality visitors, which means better quality leads. Our tried, tested, and constantly evolving reliable process for developing high-ranking websites guarantees your customers will find you.
B2B digital marketing
for industrial brands
Internet marketing, provided by a B2B digital marketing agency, helps increase online visibility for your brand, products, and services. Online visibility has the potential to deliver more traffic, more engagement, more leads.
When your prospects establish a need for something you do, are they thinking of you? When they search for your products online, do they find you? Digital marketing, done professionally, keeps your brand in the spotlight. Sometimes it’s about being there when they need you. Other times it’s a vehicle of communication, delivering a strategic message that sparks awareness. But what it’s always about, is providing a seamless experience across all your touchpoints. Digital marketing, done professionally, combines all your online channels, to successfully deliver a cohesive strategy. So, when your prospects do establish a need and begin their research, you’re already on their shortlist.
A leading digital marketing agency, like us, professionally manages your digital marketing efforts to capture the attention of your prospects and nurture them through your B2B buying cycle.
Digital Marketing Case Studies:
IKO | Display, Search, and CRO
A leading Japanese manufacturer adapts to the dynamic digital shift, significantly increasing their conversion rates and ROI.
Services
Our digital
marketing agency
services
In competitive markets, you need to stand out and capture the attention of your customers, otherwise you risk being lost in the noise. Digital marketing provides a powerful solution in this context, enabling you to reach your audience more effectively. Our digital marketing services spans from achieving more brand awareness to generating quality leads for your sales teams. We combine and tailor proven B2B online marketing solutions based on your goals.
Digital Agency Solutions:
Paid Advertising
Instantly increase website traffic and generate leads with Pay Per Click (PPC). In contract with SEO, PPC is quick. In fact, with PPC, you can have a campaign up and running in just a few hours, front and centre of your customers screens. It’s a great short-term solution if you’re looking to get your campaign moving and gain quick results. We offer a wide range of paid advertising campaigns that target both new and existing customers, from display ads and html 5 to social media advertising and search campaigns, every penny you spend is tracked and attributed.
Email Marketing
“Email marketing is dead”. No, it’s not. The truth is, it’s never been stronger. It just requires more sophisticated techniques to maximise its vast potential. Stay connected, drives sales, and increase your customer lifetime value with targeted email comms. When done right, it delivers powerful results with a nice high return on investment. Additionally, if you’ve got a list of existing customers, you’re already halfway to tapping into repeat business. Our proven email marketing strategies unlock the potential of your database, converting your contacts into buying customers.
Social Media Management
Explore a range of possibilities with social media. From reaching new audiences to creating new sales channels, our managed social media service comes aligned with your digital marketing strategy and business objectives. Compelling content, managed interactions, and on-going trend analysis keeps your brand prominent in the social media algorithms. In B2B digital marketing, social media management drives more than brand awareness. It’s a proven digital solution that helps build relationships with your prospects, generate leads, and drive conversions.
Who we work with
Trusted by global B2B industrial brands
We’ve served brands big and small with proven content marketing strategies, positioning them as thought-leaders and connecting them with key decision-makers. Here’s some fantastic industrial brands we’ve worked with on their content marketing:
Who we work with
We’re a B2B digital marketing agency ready to work with:
We love working with companies who make complex products, with long sales lead times. Companies that target “hard to find” decision makers in difficult to reach places. Are you ready for a new creative approach that delivers impact, growth, and ROI? We’re a digital marketing agency ready to help you make waves in your industry.
Complex buying cycles
Global competition
Complex products
Low emotional engagement
Niche and low-interest markets
Products seen as commodities
F.A.Q's
Frequently Asked Questions
What is B2B digital marketing?
Digital marketing is a phrase used to refer to all your company’s online marketing efforts. When you tailor these efforts for businesses who sell to other businesses, then you get B2B digital marketing. In B2B, the goal is to create and nurture relationships with key-decision makers within target organisation. A B2B digital marketing agency, like Beach, will use the key components of digital marketing which include:
- Content marketing: Creating and distributing valuable, relevant content that addresses the needs and challenges of other businesses.
- Search Engine Optimisation (SEO): Optimising a company’s website and content to appear higher in search engine results pages (SERPs).
- Email marketing: Developing targeted email campaigns that nurture leads through the buying cycle.
- Social Media Marketing: Leveraging platforms like LinkedIn and X to connect with other businesses, share content, and engage with potential customers.
- Paid Advertising: Using platforms like Google and LinkedIn Ads to reach specific audiences of a business.
Combined these make a cohesive mix of digital marketing solutions for businesses looking to reach a wider audience, generate quality leads, and build long-term partnerships with other professionals.
What is Search Engine Marketing?
Search Engine Marketing (SEM) is a digital marketing solution focused on increasing a website’s visibility on search engine results pages (SERPs) through paid search advertising. Unlike SEO, which aims to improve organic search rankings, SEM involves ads that appear throughout search results, typically at the top when someone searched for specific keywords related to a business’ products and services.
SEM is a powerful tool for businesses looking to gain immediate visibility and attract targeted traffic to their website.
How can your digital marketing agency help us generate more leads?
To help you generate more leads through digital marketing, our agency employs a multi-faceted approach tailored to your specific business needs and target audience. Here’s how we do it:
Targeted Audience Research: We begin by understanding your ideal customer profile, including the key decision-makers within your target organisations. This research allows us to craft campaigns that resonate with the right people.
Optimised Content Creation: We create high-quality, relevant content that addresses the pain points and challenges of your target audience. This content is designed to attract and engage potential leads, guiding them through the buyer’s journey.
SEO: By optimising your website and content for search engines, we ensure that your business ranks higher in search results when potential leads are searching for solutions you offer.
Paid Advertising (PPC): We develop and manage pay-per-click campaigns on platforms like Google Ads and LinkedIn. These campaigns are designed to capture the attention of decision-makers actively searching for products or services like yours.
Lead Magnets and Conversion Tools: We create and implement lead magnets such as whitepapers, webinars, and case studies that encourage visitors to exchange their contact information. Additionally, we optimise your landing pages and forms to maximise conversions.
Marketing Automation: We set up and manage marketing automation tools that nurture leads through personalised email campaigns, ensuring that no opportunity is missed and that leads are guided towards conversion.
Social Media Engagement: We leverage platforms like LinkedIn to connect with potential leads, share valuable content, and engage in meaningful conversations that build relationships and trust.
Continuous Monitoring and Optimisation: Our team continuously monitors the performance of your digital marketing campaigns, making data-driven adjustments to improve effectiveness and maximise lead generation.
We combine these strategies, helping you attract more qualified leads, nurture them through the buying cycle, and ultimately convert them into loyal customers.
How do you integrate digital marketing efforts with your existing marketing strategies?
Integrating our digital marketing efforts with your existing marketing strategies is essentially how we aim to achieve your business objectives and ensure a cohesive and effective marketing approach. Here’s our 8-step plan:
- Comprehensive Strategy Review: We start by reviewing your current marketing strategies, including traditional and digital efforts. This helps us understand what’s working well and where there are opportunities for improvement.
- Alignment with Business Goals: We take your instructions, and identify what it is you want to achieve, ensuring that your digital marketing strategy aligns with your broader business objectives. Whether it’s brand awareness, lead generation, or customer retention, our strategies are designed to complement and enhance your existing efforts.
- Unified Messaging and Branding: We work closely with you to maintain consistent messaging and branding across all channels. This ensures that your audience encounters the same experience online and offline.
- Integrated Campaigns: We design digital marketing campaigns that seamlessly integrate with your traditional marketing activities. For example, if you’re launching a new product we can synchronise online promotions with offline events, direct mail campaigns, and anything else.
- Cross-Channel Synergy: We leverage the strengths of each marketing channel to compliment one another. For instance, we might use social media to amplify the reach of your content marketing efforts or employ email marketing to follow up on leads generated from PPC campaigns.
- Data sharing and Insights: We integrate data from digital campaigns with your existing analytics to provide a holistic view of your marketing performance. This allows for more informed decision-making and enables you to see the impact of our work in the context of your overall strategy.
- Collaborative Planning: We work in partnership with you to plan and execute campaigns, ensuring that all marketing activities are coordinated and mutually reinforcing. This collaboration helps avoid duplication of efforts and maximises the return your marketing investment.
- Adaption and Flexibility: As your business evolves, we continuously adapt your digital marketing strategy to remain in sync with any changes in your overall marketing approach. This flexibility ensures that your marketing remains dynamic and responsive to market conditions.
What is the expected ROI from a B2B digital marketing campaign?
Your expected ROI from our B2B digital marketing campaigns can vary widely depending on several factors, including your industry, target audience, marketing objectives, and the specific strategies employed. However, here’s how we approach and estimate ROI for your digital marketing efforts:
Setting Clear Goals: We start by establishing clear, measurable goals for your digital marketing campaign, such as lead generation, conversion rates, or increased brand awareness. These goals provide a basis for assessing ROI.
Cost-Benefit Analysis: We analyse the costs associated with your digital marketing efforts, including ad spend, content creation, platform fees, and agency services. This helps us compare these costs against the anticipated or realised benefits, such as revenue generated from new leads or sales.
Tracking Key Performance Indicators (KPIs): Throughout the campaign, we track key performance indicators that are directly linked to your goals. These may include metrics like cost per lead, conversion rate, customer acquisition cost, and lifetime value of a customer.
Short-Term vs. Long-Term ROI: We help you understand both the short-term and long-term ROI of your digital marketing efforts. Some strategies, like PPC advertising, may yield quicker returns, while others, such as SEO or content marketing, build value over time, resulting in sustained ROI.
Benchmarking and Industry Standards: We compare your campaign’s performance against industry benchmarks to provide context for your ROI. This helps you see how your investment stacks up against competitors and other businesses in your sector.
Continuous Optimisation: As we gather data from the campaign, we continuously refine and optimise the strategies to improve ROI. This may involve reallocating budget to higher-performing channels, tweaking ad copy, or adjusting targeting criteria to enhance results.
Reporting and Transparency: We provide detailed, transparent reports that break down the ROI of your digital marketing campaigns. These reports highlight where your investment is generating the most value and where there may be opportunities for improvement.
Ultimately, the expected ROI from a B2B digital marketing agency is about driving meaningful business outcomes, whether that’s increasing sales, expanding your customer base, or enhancing brand reputation. Rest assured, we carefully plan, execute, and optimise your digital marketing efforts, because we strive to deliver a strong, measurable return on your investment.
Services
How else we can help you
Branding
What are your brands? Which ones are products, which are brands? How will your brands develop and where does it make sense to build an effective architecture that recognises sub-brands, “children” and “parents”? What are the foundations for your brands and how well are they constructed?
Learn more
Content Marketing
How do you move your prospects from ‘unaware’ to ‘sold and serving’? It’s about building trust. Building trust when they’re ‘happy with their existing suppliers’, ‘not interested’, or ‘just looking’. Build trust early and by the time their buying cycle comes round again, you’ll be top of mind and ready to go.
Learn more
Web Design
Your website is your brand’s digital storefront, crucial for making a strong first impression. In fact, you have about 10 seconds to capture attention, convey what your brand offers, and clarify your target audience. Therefore, every element on your site must serve that purpose effectively.
Learn moreInsights
Read our digital marketing insights
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The way in which marketers advertise and manipulate the Google SERPs has evolved over the years. Optimising everything from PPC spend, to keyword targeting and bidding strategy. Google Ads has…
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Ready to Make Waves
with a B2B digital marketing agency?
Is your business getting lost in the noise? Perhaps your competition is beating you to the finish line. Your digital marketing efforts play a pivotal role in reaching your prospects and increasing your sales revenue. So, let’s come together and drive your digital marketing in the fast lane.
We’re a B2B digital marketing agency that delivers the full online marketing service. From SEO and PPC to revenue generating email campaigns, our proven digital strategies make real impact, deliver growth, and return on your marketing investment.
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