Search Engine Optimisation
A Results-led
Email Marketing Agency for B2B Players
You need an email marketing agency with the proven formula of turning opens into conversions. Email marketing specialists that understand the long buying cycles typically involved with B2B markets. Our approach is simple. Know the audience. Personalise the value. Deliver at the right time. We’re an email marketing agency that blends strategy, creativity, and performance to deliver email campaigns your audience wants to open.
Nurture leads and generate sales today
We've generated
180
OPENS
47
CLICKS
28
SALES
Who we work with
An email marketing agency trusted by B2B industrial brands
We’ve partnered with industrial brands and delivered real results. As an email marketing agency with a proven track record in manufacturing, engineering, and construction sectors, we’ve helped B2B brands increase audience engagement and website traffic and turn cold emails into real-world sales.
Our work
Email Designs Built by an Expert Email Marketing Agency
Since 2008, we’ve built stunning email campaigns for industrial brands. Emails that perform well in engagement, clicks, and sales generation. Work with a results-led email marketing agency, like us, and start seeing tangible results from the first send.
To support a successful direct mail campaign, the team at Beach delivered a series of personalised email campaigns directing audiences to bespoke landing pages with immediate and impactful results.
View case study
We keep SIS top of mind with regular email newsletters, promotional offers, and event invitations delivered to their extensive data list, successfully increasing long-term customer value and engagement.
View case studyWork with us to:
01
Build and nurture relationships
02
Accelerate long buying cycles
03
Increase your sales revenue
B2B email marketing company
Our Email Marketing Agency Services
Our email marketing services provide proven results. Increase open rates? Check. Improved click-through-rate? Check. Quality sales that turn into long-term relationships? Check. Your ROI is our priority, and it’s delivered through a proven email marketing strategy tailored to your unique aims and objectives.
Email marketing strategies built for B2B markets
Step away from the volume game and into personalised value with a specialist B2B email marketing agency. In B2B, it’s not about blasting discounts or flash sales. We deliver value that solves real problems and positions your brand as the expert. Why? Because in these markets’ decisions aren’t made over night. Email campaigns need to nurture trust over time, supporting complex buyer journeys with timely, relevant content.
Email copy that speaks your customers language
B2B buyers don’t have time for waffle. That’s why we write with purpose. Our technical content specialists use their expertise to convey the right message, to the right decision-makers, at the right time. We get straight to the point. Sharp subject lines, clear, value, and strong call-to-actions. Whether it’s a cold outreach, lead nurture, or re-engagement exercise, turn complex ideas into simple, persuasive messages that cut through the noise and move people to act.
Email designs and landing pages that convert
Email designs can make or break an email marketing campaign. It’s your chance to stand out and go from inbox to landing page with impact. Our creative team produce fully tested responsive email designs and HTML code for engaging email templates and landing pages. Clean layouts, mobile-first thinking, and sharp messaging all combine to create visually striking emails.
Personalisation that’s personal. Segmentation that works
Working with a specialist email marketing agency like us provides access to tools that allow personalised email content based on recipient behaviour such as website interactions, to deliver better targeted messaging. From dynamic content to custom journeys, we help you move away from blanket sends and start building campaigns that feel relevant, timely, and personal. Additionally, segmentation allows for tailored comms based on each decision-maker in the buying cycle.
Emails automated, CRM integrated, and always on target
We connect email marketing with your CRM to create smart, automated journeys that work while you sleep. Whether it’s lead scoring, onboarding sequences, or reactivation flows, we build workflows that trigger the right message at the right time based on real data, not guesswork. The result? More efficient pipelines, better-qualified leads, and less manual faff for your sales team.
GDPR-compliant email marketing you can trust
We take data privacy seriously. Every campaign we deliver is built with GDPR compliance at its core—because protecting your audience’s data isn’t just a legal requirement, it’s a trust-builder. From opt-in list management and clear unsubscribe options to transparent consent processes, we ensure your email marketing is not only effective, but fully above board. Peace of mind for you, and a better experience for your contacts.
Data enrichment you can rely on
Strong email marketing starts with strong data. We help you enhance and refine your contact lists using trusted data enrichment tools. Filling in the gaps and keeping your CRM clean, accurate, and compliant. From updating job roles and company info to verifying email addresses, enriched data means better segmentation, higher engagement, and fewer wasted sends.
How it works
Our monthly email marketing packages
Your monthly email marketing package is built on understanding your business, your audience, and the outcomes you need to see.
Whether you’re nurturing prospects, reactivating dormant leads, or building brand credibility, we craft campaigns that are targeted,
measurable, and made to convert. Here’s how we make it happen:
Business Objectives & CRM Setup
We start with your goals. Is it lead gen? More qualified traffic to your site? Or keeping existing customers engaged and converting? We also assess your CRM or contact database, ensuring your email marketing integrates seamlessly with your sales process and supports every stage of the funnel.
01
Audience Profiling & Segmentation
Not every contact wants the same thing. We help you segment your audience based on role, behaviour, buying stage, or interest so your messages land with relevance. The right email, to the right person, at the right time. That’s the difference.
02
Email Platform & Automation Setup
Whether you're using Constant Contact, Mailchimp, or HubSpot, we get your platform working harder. We build automations that welcome, nurture, re-engage, and convert. This removes manual effort and delivering consistent comms that never go quiet.
03
Email Campaign Planning
From monthly newsletters to multi-stage lead nurture flows, we plan out your campaigns in line with your commercial calendar. Messaging, structure, timing: we handle it all, aligning your emails with wider marketing efforts to maximise impact.
04
Email Copywriting
Effective email copy is concise, compelling, and always action-oriented. We write emails that cut through inbox noise and guide your reader to act. Whether that’s booking a demo, downloading a guide, or speaking to sales.
05
Email Design & Landing Pages
Your emails should look good and work hard. We design on-brand templates that are mobile-friendly, accessible, and optimised for clicks. Paired with bespoke landing pages, we ensure the user journey flows seamlessly from inbox to action.
06
Personalisation & Dynamic Content
One message doesn’t fit all. We personalise subject lines, content blocks, and calls-to-action using CRM data and behaviour. From first name personalisation to tailored offers, we help you deliver smarter, more relevant emails that perform.
07
A/B Testing & Optimisation
Every campaign is an opportunity to learn. We test subject lines, content, send times, and layouts to find what works best for your audience. Then we refine. Continuously. So, your emails don’t just perform - they outperform.
08
Performance Reporting & ROI
We track more than just open rates. Our reports cover engagement, conversion, and the all-important ROI. Each month, we sit down with you to share what worked, what didn’t, and what’s next - turning data into better decisions and stronger outcomes.
09
Generate more revenue through B2B email marketing
Are you ready to see tangible results with a results-led email marketing agency?
Request a free, no-obligation strategy session today.
Specialisms
We’re a Specialist
Constant Contact
Email Marketing Agency
Since 2008, we’ve tried and tested dozens of email marketing platforms to get the best results for our clients. Constant Contact stands out for its ease of use, powerful automation tools, and reliable deliverability - making it our go-to platform for B2B email campaigns. From list segmentation and drag-and-drop design to in-depth reporting, it’s got everything needed to run email marketing that performs. That’s why we’ve built deep expertise in Constant Contact and are proud to be a specialist agency. But if you’re already using another platform you’d like to keep, we’re happy to jump straight in with these platforms:
Plan a project
Our email marketing experts
Our email agency is home to talented, passionate professionals that come together in the field of design and digital to deliver our process driven, best practice approach.
Tom Ellis
Senior Creative Designer
Mikey Inglis
Content Marketing Specialist
Stuart Hogg
Dedicated Account Manager
Services
How else we can help you
PPC Advertising
Pay-per-click advertising is a proven solution for quick results and more opportunities to increase brand visibility. From search and display ads to social media ads on LinkedIn, our targeted strategies ensure your ads reach the right audience, drive meaningful click, and deliver measurable results.
Learn more
Marketing Automation
Sonar helps you nurture leads without faff. Our managed marketing automation service is the simple solution for tracking buyer intent, triggering the right message at the right time, and much much more. Generate quality leads and sales with Sonar.
Learn more
Content Marketing
How do you move your prospects from ‘unaware’ to ‘sold and serving’? It’s about building trust. Building trust when they’re ‘happy with their existing suppliers’, ‘not interested’, or ‘just looking’. Build trust early and by the time their buying cycle comes round again, you’ll be top of mind and ready to go.
Learn moreEmail marketing insights
Read our expert email marketing insights
We’re a B2B email marketing agency that specialises in nurturing prospects through the
buying cycle and increasing life-time value. Here are some of our insights:
As B2B marketing experts, we talk a hell a lot about the customer journey, or as we refer to it - the buying cycle. It’s not just the standard model…
Read article
Backlinks are the backbone of SEO. Although Google continues to deny their importance and swears that on-page engagement is the key to ranking (still a very important metric to consider!);…
Read article
Digital marketing plays an important role in nurturing your prospects through the buying cycle, and for that reason, we recommend that it be an integral part of your overall marketing…
Read article
Frequently asked email marketing questions
What does an email marketing agency do?
An email marketing agency helps businesses create and deliver targeted email campaigns that drive engagement, leads, and sales. From strategy and copywriting to design, automation and reporting, we manage the entire process to get better results from your email marketing campaigns.
Why use a B2B email marketing agency instead of handling it in-house?
A B2B email marketing agency, like us, brings the expertise, tools, and insight needed to create campaigns that resonate with professional audiences. We understand long buying cycles, multiple decision-makers, and how to use email marketing strategy to influence every stage of the funnel.
Hoes does personalised email marketing improve results?
Personalised email marketing uses customer data to tailor content, subject lines, and calls to action. This makes each message more relevant to the recipient. Relevance increases engagement, builds trust, and boosts conversions, especially in complex B2B buying journeys.
Can you integrate email marketing with our CRM?
Yes. As a specialist email marketing company, we integrate your email campaigns with your CRM to sync data, automate journeys, and ensure every contact receives the right message at the right time.
What’s included in your email marketing services?
Our email marketing services include strategy development, campaign planning, copywriting email design, CRM integration, automation, and monthly reporting. Everything is tailored to your goals and audience to deliver measurable ROI.
How often should we send email campaigns?
Absolutely. Our creative team designs custom email templates and landing pages that reflect your brand and drive results. All our email marketing design work is responsive, accessible, and built with conversation in mind.
Do you offer support with email marketing design?
We specialise in SEO for B2B industrial brands, with a strong focus on companies in manufacturing, construction, and other niche sectors that require targeted search engine optimisation strategies.
Ready to Make Waves with a B2B email marketing agency?
Let’s create email marketing that turns prospects into pipeline and content into conversations.
Whether you need a one-off campaign or an on-going strategy, we’ll help you MakeWaves™ in your market with emails your audience wants to open.
Start a project
