A B2B Marketing Agency for Manufacturers

Manufacturing is a robust sector but faces its share of challenges...

Fluctuating market demands, the need for constant innovation, and the pressures of global competition all create uncertainty but new research from Make UK and CwP suggests that Britain’s manufacturers have increased optimism for 2024. Even superseding their European rivals. According to the survey of over 200 senior manufacturing executives, most companies are seeing opportunities outweigh the risks to their business, with plans to invest in new products, expand into new markets and accelerate their use of digital technologies to improve business performance. But for investments to work to their full potential, manufacturers need to be the brand of choice, and identify opportunities before their competitors. Beach Marketing has helped manufacturers achieve both, for over 16 years, during which we’ve delivered over 8,000 successful projects for 300+ manufacturers. We’re a B2B manufacturing marketing agency, with proven strategies that challenge and grow industrial brands, launch new products, and enter new markets.

Enable your audience with

B2B manufacturing marketing

Manufacturing is a complex industry, and so are the products they manufacture. This means it can take time for your customers to understand your product and realise how it will benefit their business. Then there comes the need to overcome multiple decision-makers in one business. Work with us to nudge your audience through your buying cycle as effectively as possible, moving them through from ‘unaware’ to ‘sold and serving’. As a specialist B2B manufacturing marketing agency, we combine our industrial knowledge with our full range of marketing services to make it happen. Connecting your brand with those ‘hard-to-reach’ audiences and keeping your brand ‘top of mind’.

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Manufacturing case studies:

Franklin | Building a brand ready to fly

We revamped Franklin’s global image, merging US and European styles, boosting global competitiveness and expanding in the European market.

Koyo | The benchmark in bearings

We bring a Japanese ball bearing brand into the UK market, winning considerable market share from competitors.

Who we work with

Trusted by global B2B manufacturing brands

Our customers have several things in common. They make great things, they're global, they're big (sometimes really big) and they struggle to explain what they do at BBQs and Birthdays. Sound familiar? Here are some fantastic brands we've been working with over the last 15 years that you've 'probably' never heard of.

Manufacturing
marketing
services

Markets are crowded. Sales face long lead times and long buying cycles with multiple decision-makers. It means standing out from the competition and maintaining engagement takes a compelling strategy. Work with Beach and its taken care off. We deliver proven B2B strategies, helping you with creative ideas to connect with your audience, make industry impact, and drive new sales opportunities. Afterall, isn’t that what marketing is all about?

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Manufacturing Marketing Strategy

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Manufacturing Digital Marketing

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Manufacturing Branding

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Manufacturing Content Marketing

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Manufacturing Website Design

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Manufacturing Environments & Exhibitions

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How we Work

Our approach is the fuel of our success as a B2B marketing agency for manufacturers and it drives results for our clients:

Focus

Marketing thrives when it has clear outcomes. All too often success is treated as a vague concept. We drill down into your definition of success, clarify it, define it and use it as a measure against every action we take to achieve it.

01

Logical

The modern customer journey is rarely direct. Customers drop in and out of your marketing infrastructure in different ways. We use data insight to develop a clear link between actions and outcomes, so we know what works (and what doesn’t).

02

Creative

With clear outcomes and analytics, great often defines your marketing. Wherever it's applied great creative starts with the concept, the big idea, and is the underlying creative direction from which all other things will flow.

03

Successful

We’re all looking for results. At the end of the day it’s results that move us forward and its results that build success. To be truly successful, that is repeatedly successful, we’ll combine instinctive design with detailed analytics to achieve your business objectives.

04

Does this sound like a manufacturing marketing agency
you’d like to work with?

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Read our manufacturing insights

We’re a B2B marketing agency that specialises in nurturing your prospects through the buying cycle, generating brand awareness,
shortening lead times, delivering intelligent b2b marketing. Here’s some of our insights…

Attracting EU Export Opportunities for UK Manufacturers

White Paper: UK Manufacturing Exports, How to Win in Europe

| Manufacturing | No Comments
Steve Bishop FCIM, Director, Beach Marketing Given the optimism amongst UK manufacturers around export growth in Europe, the team at Beach Marketing set out to uncover the scope of opportunity…
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MACH Exhibition NEC

2 Weeks until MACH Exhibition 2024: 3 Easy Strategies for Post-event Follow-up

| B2B Exhibitions, Manufacturing | No Comments
We’re super excited that MACH Exhibition 2024 is in two weeks. By now, you should have thought about how you intend on generating leads and sales at your exhibition. If…
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The Future of Manufacturing Global Markets

The Future of Manufacturing: Opportunities in Global Markets

| Manufacturing, The Future of Manufacturing | No Comments
With another week gone by, our latest edition of The Future of Manufacturing series continues with a new focus on opportunities in the global market. Findings from a survey conducted…
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Ready to Make Waves in your sector?

For fresh ideas and new ways to connect with your ‘hard-to-reach’ audiences, drop us a message for a free no-obligation b2b marketing diagnostic on your b2b buying cycle.

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