You need a manufacturing marketing agency with experience delivering innovative and creative marketing strategies. We understand the complex challenges that manufacturers face. Take globalisation, for instance, - it’s nothing new. But localisation is gaining momentum. Why? Because global supply chains have shown vulnerabilities in recent years, and with the need to reduce lead times and achieve sustainability goals, local suppliers are becoming more competitive. We’ve helped propel our regional clients onto the global stage, we’ve also introduced global suppliers into local markets. To us, these aren’t challenges, they’re opportunities to develop and execute our proven marketing strategies that deliver impact, growth, and ROI.
“Beach was instrumental in helping us achieve a successful launch of our additive product and delivery of a wide range of collateral including branding, proposition and messaging, eCommerce website video, video together with a full digital marketing campaign. The results have been impressive and the people at Beach have been a true partner involved in developing our go-to-market strategy”
UK Country Manager / Kemetyl
The sales cycle in the manufacturing sector is long and complex, involving multiple decision-makers that are often hard to reach. Even when you’ve identified and reached those prospects you need to maintain engagement and nurture them over an extended period. We’ve successfully overcome difficult-to-reach audiences and long buying cycles, targeted multiple decision-makers in one business, and created impactful campaigns for products that aren’t visually appealing. How? Since 2008, we’ve developed our own tried and tested 6-stage buying cycle.
It's our proven lifecycle of the B2B customer journey and is designed to move your prospects from unaware to advocate. With our extensive manufacturing experience, we also know who makes the decisions on your products and services. Yes, that’s a bold statement. But when you’re a leading manufacturing marketing agency like us, working with a multitude of manufacturers like you, it just comes with experience and continued development of your buyer personas. It means we can effectively deliver your brand to the right people, with the right message, at the right time.
We revamped Franklin’s global image, merging US and European styles, boosting global competitiveness and expanding in the European market.
We bring a Japanese ball bearing brand into the UK market, winning considerable market share from competitors.
A leading supplier of world-class metrology equipment organises over 30 products from 7 different manufacturers into three, clear, straightforward categories.
We shift the focus from 'product' to 'customer' in Pro-Aligns brand new website design, with tailored content and journeys for each buyer persona.
Who we work with
Our customers have several things in common. They make great things, they're global, they're big (sometimes really big) and they struggle to explain what they do at BBQs and Birthdays. Sound familiar? Here are some fantastic brands we've been working with over the last 15 years that you've 'probably' never heard of.
We love working with companies who make complex products with long sales lead times. Companies that target "hard to find" multiple decision makers in difficult to reach places. Are you ready for a new creative approach that delivers? We're a manufacturing marketing agency ready to help you make waves in your industry.
Markets are crowded. Sales face long lead times and long buying cycles with multiple decision-makers. It means standing out from the competition and maintaining engagement takes a compelling strategy. Work with a manufacturing marketing agency like Beach, and its taken care off. We deliver proven B2B strategies, helping you with creative ideas to connect with your audience, make industry impact, and drive new sales opportunities. Afterall, isn’t that what marketing is all about?
Our approach to B2B marketing for manufacturers is the spark of success that drives results and ROI for our clients:
Marketing thrives when it has clear outcomes. All too often success is treated as a vague concept. We drill down into your definition of success, clarify it, define it and use it as a measure against every action we take to achieve it.
The modern customer journey is rarely direct. Customers drop in and out of your marketing infrastructure in different ways. We use data insight to develop a clear link between actions and outcomes, so we know what works (and what doesn’t).
Clear outcomes and analytics often define great marketing, but the creative is where it comes to life. It's the concept, the big idea, the underlying direction, from which all other things will flow.
We’re all looking for results. At the end of the day it’s results that move us forward and its results that build success. To be truly successful, that is repeatedly successful, we’ll combine instinctive design with detailed analytics to achieve your business objectives.
We’re a B2B marketing agency that specialises in nurturing your prospects through the buying cycle, generating brand awareness,
shortening lead times, delivering intelligent b2b marketing. Here’s some of our insights…
Sustainability and Net-Zero goals are changing the manufacturing industry, with companies adapting and adopting new practices and technologies to remain compliant with regulations and become more competitive in the market. With such an investment, growth and ROI is now more important for business success than ever.
For manufacturers, sustainability and net-zero can be more of an opportunity than ticking a box. We say shout about it. Capitalise on your investment with effective and specialist manufacturing marketing. Doing so can position our brand above the competition, command higher prices, expand your reach into new markets with strict sustainability regulations, and essentially, make sales more likely. We're here to lend you the knowledge and expertise of a specialist manufacturing marketing agency and provide proven B2B strategies that get you noticed.
Working with Beach Marketing opens the door to results-driven marketing. B2B marketing specifically tailored to manufacturing. Marketing that adds value to your business. Our experts will assess whether the fundamentals are in place, so we’ll look at things like your unique value proposition, your brand and your website – these need to be on-point to see results.
When those are covered, we’ll work to maximise your sales strategy with a range of marketing solutions. Creative campaigns that get you noticed. Proven lead generation strategies. Compelling content and messaging that converts prospects into customers. You see, successful B2B marketing isn’t just about the short-term. Think long-term. Especially in the manufacturing industry, where your audience can have an elongated purchasing journey of months or years. It means you need to make continued impact in every stage of the buying cycle.
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