Measurement Solutions

About the project

MSL is a leading supplier of world-class metrology equipment, services, and software in the UK, with over 20 years of experience in the field. Renowned for their expertise, MSL partners with industry giants such as Creaform, Coord3, nTopology, Metrologic, and Virtek, among others.

Their established reputation as experts in measurement solutions, coupled with a robust UK customer base, provided MSL with the ideal platform to expand beyond their core offerings, developing integrated solutions tailored for design engineers, manufacturing teams, and quality control specialists.

The Challenge

Metrology is a rapidly growing industry, playing a pivotal role in the advancement of manufacturing technology. From high-precision laser scanners that streamline production processes to laser positioning systems that virtually eliminate construction errors, and cutting-edge software that unlocks the potential of additive manufacturing (3D printing)—the applications are as diverse as they are critical.

The challenge was to distill MSL’s complex and expansive product range into a brand that was simple, intuitive, and easy to navigate. We needed to unify a vast array of products from renowned global manufacturers under the MSL banner, presenting the company as the go-to expert capable of delivering solutions that reduce costs and enhance efficiency. After all, who wouldn’t want that?

Our Solution

The first step was to organise over 30 products from 7 different manufacturers into three clear, straightforward categories: Scanners, Software, and Metrology. This categorisation encompassed the entire product range, making it easy for users to quickly find the products or services they needed.

This strategy was then translated into a fast, user-friendly website, which often serves as the first point of contact for both existing and prospective customers seeking the latest information on cutting-edge products. The website’s streamlined design and intuitive navigation ensured that users could effortlessly explore MSL’s offerings and identify the solutions that best fit their needs.

As a result, MSL has solidified its position as the umbrella brand that represents the services, solutions, and expertise it is known for. By integrating the best metrology products from around the world, MSL has created ultra-efficient workflows tailored for real-world manufacturing applications, earning the trust and admiration of design engineers, production managers, and inspection teams alike.

Welcome to MSL—a brand synonymous with precision, innovation, and excellence in metrology.