Marketing communications is not limited to print and digital. In truth there have never been more opportunities, platforms and media of all types that can be used to get a message across. So the marketing environment has developed far beyond the days of below-the-line and above-the-line media.
Face to face interaction still counts and shows are where it will happen. Exhibition and show stands can cover anything from a simple pull-up banner to a custom show stand used once and lavish in very detail. But all are designed to define your space. They will not only define your space but they will be the physical manifestation of your brand and your people. Nothing will make a stronger statement to a very targeted audience.
Temporary pop-ups, mobile hospitality units, office space and forecourts all can become branded spaces for a short time or permanently. Beyond signage and wayfinding branded spaces takes the wayfinding concept to the next level. Using flags, banners, point-of-sale, staff uniforms and branded boundaries of all types branded spaces are not just visual but may utilise sound and smell technologies as well as texture and tone.
Wayfinding and signage
Powerful, custom design adopted across a physical space driven by core values, exceptional design and manufacture can take your statement exhibition stand into a permanent, outdoor, indoor space and reinforce all that you stand for. Think the best examples of iconic outdoor design – The Eden Project – The Underground.
How else we can help you
What are your brands? Which ones are products, which are brands? How will your brands develop and where does it make sense to build an effective architecture that recognises sub-brands, “children” and “parents”? What are the foundations for your brands and how well are they constructed?
The advent of digital marketing means every step can be tracked, measured and modified. Data is behind everything to do with digital marketing from user experience and tracking customer journeys; behaviours, design preferences and traffic flows through websites and creative effectiveness through a/b testing.
Creativity. The staple product of agencies the world over. No wrong answers just pure creativity that delivers in line with the brand driven from a different perspective that builds confidence, trust and reassurance.