Be the Talk of the Show

MakeWaves

Be the Talk of the Show

Introduction

B2B Exhibition Design & Event Marketing Agency

So, you’re going to exhibit at a trade show. What will you do differently to the other exhibitors around you? How will you get visitors to engage with your stand?

Rather than doing the generic product demo, or the classic fishbowl prize draw, do something new. Be bold and make your exhibition the talk of the show, attract engaged visitors, and generate quality business relationships. Beach Marketing doesn’t just design a physical manifestation of your brand, we deliver a winning strategy that ensures you’re driving leads before, during, and after the show.

We’re an experienced B2B exhibition design agency that’s made real impact for manufacturers, builders, and makers of things. So, what will your exhibition look like?

Let's talk

Work with us to

01. Design a custom branded exhibition stand

02. Generate and nurture leads pre, during, and post-show

03. Be the talk of the show

How it works

Stand out from the crowd with Beach Marketing

Many of our clients have successfully exhibited at trade shows like Advanced Engineering, LAMMA, Electronics Live, MACH.
Work with us to take a strategic approach with your exhibition. Here’s how we can help you Make Waves:

Exhibition Strategy

Give your exhibition every chance of success with a clear and measurable strategy. Our bespoke, yet proven exhibition strategies ensure your stand is bustling with visitors and generating leads. We thrive on tackling challenges, devising innovative ideas, and delivering tangible results for our clients. It all starts with a thorough understanding of your business and objectives. Work with us to review your audience, competition, and budget to create a customised plan tailored to your goals. Here’s what we can cover:

Brand awareness and Positioning: Let’s use you’re the trade show to push your brand’s visibility in the industry. We’ll highlight your unique value proposition, communicate new products or services, and position your brand as a leader in your field.

Lead Generation: Aim to gather high-quality leads. Let’s strategize to ensure your team is well-prepared to engage with attendees, collect contact information, and understand the potential needs of every lead.

Market Research: Trade shows are an opportunity for market research. We can give you the tools to gather insights about your industry, competitor activities, and customer preferences. This information is invaluable for shaping future exhibition strategies.

Product Launch and Demonstrations: If you’re launching a new product or service, trade shows are a great platform. Anyone can do a live demonstration, but it takes creative ideas to make them into some truly interactive.

Educational Leadership: If you’ve got a product or service that’s pioneering change in your field why not participate in or conduct a seminar, workshop, or panel discussion? It’s a great way to enhance your brand’s reputation as an expert in your industry.

Exhibition Strategy

Give your exhibition every chance of success with a clear and measurable strategy. Our bespoke, yet proven exhibition strategies ensure your stand is bustling with visitors and generating leads. We thrive on tackling challenges, devising innovative ideas, and delivering tangible results for our clients. It all starts with a thorough understanding of your business and objectives. Work with us to review your audience, competition, and budget to create a customised plan tailored to your goals. Here’s what we can cover:

Brand awareness and Positioning: Let’s use you’re the trade show to push your brand’s visibility in the industry. We’ll highlight your unique value proposition, communicate new products or services, and position your brand as a leader in your field.

Lead Generation: Aim to gather high-quality leads. Let’s strategize to ensure your team is well-prepared to engage with attendees, collect contact information, and understand the potential needs of every lead.

Market Research: Trade shows are an opportunity for market research. We can give you the tools to gather insights about your industry, competitor activities, and customer preferences. This information is invaluable for shaping future exhibition strategies.

Product Launch and Demonstrations: If you’re launching a new product or service, trade shows are a great platform. Anyone can do a live demonstration, but it takes creative ideas to make them into some truly interactive.

Educational Leadership: If you’ve got a product or service that’s pioneering change in your field why not participate in or conduct a seminar, workshop, or panel discussion? It’s a great way to enhance your brand’s reputation as an expert in your industry.

Exhibition Design & Build

Be the stand that everyone’s talking about. We’ve designed and built marvellous exhibition stands that stood out amongst the crowd. That drawn visitors and turned them into new business prospects. Exhibition stands that returned real ROI. You only get one chance to make a good first impression and that is where our exhibition design team can make a big difference. Don’t just take our word for this, take a look at our designs in the GIF above.

But big, flashy stands won’t get the job done on its own. You need to invest in driving quality traffic to that flashy stand, and after the excitement, follow up leads if you really want exhibition success. We’re an exhibition design and marketing agency that makes sure your prospects go home remembering your stand ahead of every other exhibitor, and then we turn traffic into sales.

Exhibition Design & Build

Be the stand that everyone’s talking about. We’ve designed and built marvellous exhibition stands that stood out amongst the crowd. That drawn visitors and turned them into new business prospects. Exhibition stands that returned real ROI. You only get one chance to make a good first impression and that is where our exhibition design team can make a big difference. Don’t just take our word for this, here’s some B2B brands we’ve designed exhibitions for:

But big, flashy stands won’t get the job done on its own. You need to invest in driving quality traffic to that flashy stand, and after the excitement, follow up leads if you really want exhibition success. We’re an exhibition design and marketing agency that makes sure your prospects go home remembering your stand ahead of every other exhibitor, and then we turn traffic into sales.

Appointment Setting

We’ve got the data; you’ve got the people. Let’s combine these to arrange appointments with visitors before the events even started. Pre-event marketing let’s people know you’re going to be there before they arrive. Let’s give them a friendly shout to say your there, and you’ve got something worth looking at. 70% of trade show visitors plan a list of exhibitions they want to visit before they arrive, so let’s make sure you’re one of them. Here’s what we can do to nurture prospects with pre-event marketing and pre-book those appointments:

Brand awareness and Positioning: Let’s use you’re the trade show to push your brand’s visibility in the industry. We’ll highlight your unique value proposition, communicate new products or services, and position your brand as a leader in your field.

Teaser Campaigns: Let’s create excitement with a teaser campaign about your exhibition, new product launch, or a big announcement you’ll make at the trade show.

Email Campaigns: Utilise your existing customer base and prospects, but also take advantage of the event data. Let’s tell them about your presence and what they can expect at your booth, and about any special events or offers.

Social Media Promotion: Appointment setting doesn’t need to rely on emails only, why not create some buzz about your participation on social media? Targeted campaigns, posting regular updates with teaser content with the shows official hashtag will increase visibility and bank those appointments.

Landing Page and SEO: We create dedicated, SEO optimised landing pages on your website to capture those appointments. They include all the relevant information with proven UX principles to maximise those conversions.

Content Marketing: Our Content Marketers are on hand craft and publish blog posts, articles, or videos around your trade show exhibition. This not only promotes your presence but positions you as an industry expert.

Appointment Setting

We’ve got the data; you’ve got the people. Let’s combine these to arrange appointments with visitors before the events even started. Pre-event marketing let’s people know you’re going to be there before they arrive. Let’s give them a friendly shout to say your there, and you’ve got something worth looking at. 70% of trade show visitors plan a list of exhibitions they want to visit before they arrive, so let’s make sure you’re one of them. Here’s what we can do to nurture prospects with pre-event marketing and pre-book those appointments:

Brand awareness and Positioning: Let’s use you’re the trade show to push your brand’s visibility in the industry. We’ll highlight your unique value proposition, communicate new products or services, and position your brand as a leader in your field.

Teaser Campaigns: Let’s create excitement with a teaser campaign about your exhibition, new product launch, or a big announcement you’ll make at the trade show.

Email Campaigns: Utilise your existing customer base and prospects, but also take advantage of the event data. Let’s tell them about your presence and what they can expect at your booth, and about any special events or offers.

Social Media Promotion: Appointment setting doesn’t need to rely on emails only, why not create some buzz about your participation on social media? Targeted campaigns, posting regular updates with teaser content with the shows official hashtag will increase visibility and bank those appointments.

Landing Page and SEO: We create dedicated, SEO optimised landing pages on your website to capture those appointments. They include all the relevant information with proven UX principles to maximise those conversions.

Content Marketing: Our Content Marketers are on hand craft and publish blog posts, articles, or videos around your trade show exhibition. This not only promotes your presence but positions you as an industry expert.

Generating Leads

It’s what every exhibitor’s there for – generating leads for potential business relationships. We think of innovative ways to turn your stand into an exhibition lead magnet. Here’s some successful idea’s we’ve made work before:

E-books or Reports: Our content specialists can produce lead-magnet content in the form of an e-book or whitepaper. With compelling titles, we can exchange your industry insights for qualified lead. It doesn’t necessarily have to be something new, why not repurpose an existing case study or blog post, but we will always make it relevant, valuable, and easy to consume.

Checklists and Cheat Sheets: Not everyone has the time or interest in reading a whitepaper or eBook, which is why diversifying content is important. Checklists and cheat sheets help your prospects save time, avoid mistakes, and improve their performance in specific areas. We will understand your audience to guarantee a demonstration of understanding their pain-points, all in the form of a downloadable document.

Quizzes or Assessments: Let’s delve deeper into your audience’s working day and bring this to life in a quiz. Entice visitors to test their professional knowledge for a chance to win a prize. It’s much more an engaging idea than the fishbowl, right? But let’s not forget about why your there, we’ll include questions that communicates your product and brand without an overtly promotional tone.

Networking Area: When you think about trade shows, it’s a busy environment with a lot of noise. It can be quite difficult to engage in decent conversations with your potential prospects, right? As part of the design process, and of course, if space allows it, we create a comfortable space where visitors can relax and talk, fostering deeper conversations with greater possibility of gathering leads.

Generating leads is all good and well, but did you know 80% of trade show leads are not followed up, and many of those that do follow up take more than 50 days to do so. That brings us to the next point.

Generating Leads

It’s what every exhibitor’s there for – generating leads for potential business relationships. We think of innovative ways to turn your stand into an exhibition lead magnet. Here’s some successful idea’s we’ve made work before:

E-books or Reports: Our content specialists can produce lead-magnet content in the form of an e-book or whitepaper. With compelling titles, we can exchange your industry insights for qualified lead. It doesn’t necessarily have to be something new, why not repurpose an existing case study or blog post, but we will always make it relevant, valuable, and easy to consume.

Checklists and Cheat Sheets: Not everyone has the time or interest in reading a whitepaper or eBook, which is why diversifying content is important. Checklists and cheat sheets help your prospects save time, avoid mistakes, and improve their performance in specific areas. We will understand your audience to guarantee a demonstration of understanding their pain-points, all in the form a downloadable document.

Quizzes or Assessments: Let’s delve deeper into your audience’s working day and bring this to life in a quiz. Entice visitors to test their professional knowledge for a chance to win a prize. It’s much more an engaging idea than the fishbowl, right? But let’s not forget about why your there, we’ll include questions that communicates your product and brand without an overtly promotional tone.

Networking Area: When you think about trade shows, it’s a busy environment with a lot of noise. It can be quite difficult to engage in decent conversations with your potential prospects, right? As part of the design process, and of course, if space allows it, we create a comfortable space where visitors can relax and talk, fostering deeper conversations with greater possibility of gathering leads.

Generating leads is all good and well, but did you know 80% of trade show leads are not followed up, and many of those that do follow up take more than 50 days to do so. That brings us to the next point.

Marketing Automation

Break the mould with marketing automation, where no lead falls through the net. It’s a great tool to nurture prospects before, during, and after the event with personalised marketing comms. Wherever your leads are in the buying cycle, marketing automation keeps your brand top-of-mind. Here’s how we can use marketing automation during and post-event:

Automated Templates: Acknowledgements or a thank you goes a long way. It’s an opportunity for you to reach out to those you have engaged with to simply say, ‘thanks for your time’, without having to send every individual the same email yourself.

Nurture Prospects: Marketing Automation is a clever piece of kit. It evaluates lead data to determine how hot or cold a potential prospect is, allowing us to tailor communications and push them through the buying cycle. We use proven content to engage and nurture your prospects with messages relevant to their experience with you

Marketing Automation

Break the mould with marketing automation, where no lead falls through the net. It’s a great tool to nurture prospects before, during, and after the event with personalised marketing comms. Wherever your leads are in the buying cycle, marketing automation keeps your brand top-of-mind. Here’s how we can use marketing automation during and post-event:

Automated Templates: Acknowledgements or a thank you goes a long way. It’s an opportunity for you to reach out to those you have engaged with to simply say, ‘thanks for your time’, without having to send every individual the same email yourself.

Nurture Prospects: Marketing Automation is a clever piece of kit. It evaluates lead data to determine how hot or cold a potential prospect is, allowing us to tailor communications and push them through the buying cycle. We use proven content to engage and nurture your prospects with messages relevant to their experience with you

Sales Literature & Merchandise

When it comes to staying top-of-mind, every detail counts. That’s why our expert content writers and design team are on hand to produce branded brochures and hand-outs that don’t end up in the bin. We add real value with content-led sales literature, and of course, procure promotional merchandise outside of branded pens and notepads.

Our commitment is to add real value through content-led sales literature. We focus on creating an lasting impression, ensuring that every item we produce is a strategic tool in building and maintaining a brand presence in the minds of your audience. Let us help you make a meaningful and lasting impact in your market

Sales Literature & Merchandise

When it comes to staying top-of-mind, every detail counts. That’s why our expert content writers and design team are on hand to produce branded brochures and hand-outs that don’t end up in the bin. We add real value with content-led sales literature, and of course, procure promotional merchandise outside of branded pens and notepads.

Our commitment is to add real value through content-led sales literature. We focus on creating an lasting impression, ensuring that every item we produce is a strategic tool in building and maintaining a brand presence in the minds of your audience. Let us help you make a meaningful and lasting impact in your market

Does this sound like a B2B Exhibition Design
Agency you’d like to work with?

Let's talk

What our clients say

International & UK Coverage

Wherever your exhibit takes you, Beach Marketing is by your side. Whether you are exhibiting in London, Birmingham, Berlin, or Seattle, we have successfully executed projects across various venues, providing consistent and exceptional exhibition designs wherever out clients need us.

Got a question?

Frequently Asked Questions

What is exhibition design?

Imagine spaces that don’t just show but tells a story. Exhibition design involves creating engaging and informative spaces for trade shows and exhibitions, focusing on effectively showcasing your brand and product.

How does marketing play a role in trade shows?

Trade shows are your arena, and we’re here to make you the champion. Through targeted marketing strategies, we ensure your brand not only attracts attention, but also engages visitors and converts them into leads. We don’t stop there, we turn those leads into sales.

How do you generate leads at trade shows?

Generating leads at trades involves a combination of strategies, including engaging booth design, interactive demonstrations or presentations, lead capture technology, and effective follow-up post-event. We use marketing automation to nurture leads using data around visitors coming to the trade show. From appointment setting to sending content around their unique position in the buying cycle.

How do you combine creativity and strategy in exhibition design?

Its an art and science combo. Our approach with creative design is to attract and engage visitors, and our strategies plan to ensure the exhibition aligns with your business goals.

How do you measure the success of an exhibition?

It costs a lot of money to exhibit at trade shows, so we want to make sure you’re getting a good ROI. Success for us is seeing your brand soar. We track everything from foot traffic and generated leads to orders placed through follow-up marketing comms.

What’s the process of working with Beach Marketing?

Ready to take the leap? It all starts with a conversation. Share your vision, and we’ll sketch out a plan to make it a reality, keeping you in the loop every step of the journey.

Case studies

Exhibition Design Case Studies

How else we can help you

Branding

Your brand encapsulates everything your customers know about you. It’s more than your logo or website, it goes beyond your products and services. It’s how the customer perceives your brand. It doesn’t matter if you’re products are faster, lighter and stronger than your competitors, it only matters that the market knows they are.

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Creative services

Creativity. The staple product of agencies the world over. No wrong answers just pure creativity that delivers in line the brand driven from a different perspective that builds confidence, trust, and reassurance. Drive your business into the fast lane with outside the box ideas and creative services.

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Digital marketing

The advent of digital marketing means every step can be tracked, measured, and modified. Data is behind everything to do with digital marketing from user experience and tracking customer journeys; behaviours, design preferences and traffic flows through website and creative effectiveness through a/b testing.

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Contact us

It all starts with a chat.

Let’s talk, chat, email, however you like to make things happen.
01604 239837 or email [email protected]

Let’s talk, chat, email,
however you like to make
things happen.
01604 239837 or email
[email protected]

We've worked with some of the biggest brands