Creative services begin with an idea, it’s then down to our creative team to generate a show-stopping outcome that reflects your company’s objective. An outcome that can seamlessly work across various channels but always tell the same story. Our team love creating dynamic, strategy driven creative that can excite you and your customers. Our creative services span multiple disciplines including: concept & direction, internal communications, print & packaging design, bespoke presentations, campaign development, and more.
Creative Services explained
Concept & Direction
The hardest to define, but the most critical element. The creative world is blessed (or cursed) with being able to create almost limitless options. So the challenge is to focus on a specific direction. An effective written brief is our tool of choice. Who are we trying to reach? What are the existing perceptions? What are the key messages to get across? What is the best conceptual route to adopt? The “big idea” that can grab their attention, provoke a response and inspire greater involvement.
Just as important are internal communications. The ability, strategy and tactics to reach internal stakeholders either to help build a case or to give them the tools they need to sell an idea, a concept to an internal audience. The range of media tends to be slightly less than external communications but are no less important. Internal branding has developed in recent years as the starting point to build engagement, involvement and advocacy.
Print & packaging design
The print and packaging of your product is the frontline of creative design. Where the promises made through branding, communications, sales tools and environments must deliver. This is now as much about materials and convenience as it is about design, recyclability and reuse.
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How else we can help you
What are your brands? Which ones are products, which are brands? How will your brands develop and where does it make sense to build an effective architecture that recognises sub-brands, “children” and “parents”? What are the foundations for your brands and how well are they constructed?
The advent of digital marketing means every step can be tracked, measured and modified. Data is behind everything to do with digital marketing from user experience and tracking customer journeys; behaviours, design preferences and traffic flows through websites and creative effectiveness through a/b testing.
Photography & Video
A picture is still worth lots and lots of words. Imagery may have become considerably more sophisticated and photography is nothing if not ubiquitous. But all that has meant is that the marketing business demands ever-higher quality and the ability to tell a story beyond a simple image.