The B2B Marketing Strategy Agency for Industrial Markets

It’s not enough to have a good product or service on the market. Even if it is 1% faster, 1% lighter, or 1% cheaper, without making a song and dance about it, who’s going to know?

Crafting a winning marketing strategy outline’s how you’re going to deliver the right message, to the right people, at the right time. The rest? Are the sales.

Marketing  Strategies

Marketing strategies are about setting a clear path for your business to reach its goals. It’s central to the success of your overall marketing activities and can help you stay ahead of the competition. Without a strategy? Often leads to poor decision making and stunted business growth. That’s why we’re here because a strategy is nothing without expertise. Beach Marketing has been fine-tuning proven marketing strategies since 2008, delivering over 8,000 successful projects for 300+ industrial companies.

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What is a B2B Marketing  Strategy?

A B2B marketing strategy focuses on the methods your business markets its products or services to other businesses, rather than individual consumers like B2C. The fundamental difference is that B2B marketing strategies aim to satisfy the needs, interests, and challenges of individuals within an organisation. A good marketing strategy will underpin all of these, and outline a plan to deliver comms, content, and events to help push your potential prospects through the buying cycle. All these activities should be measurable, which might include metrics like website traffic, lead generation, and conversion rates.

Work with us, and your marketing strategy goes beyond listing your aims and objectives. Whether it’s about launching a new product, entering new markets, or reviving a heritage brand into the modern B2B environment, we’ve got the strategy to help you MakeWaves. Our comprehensive vision setting workshops delve deep into your market, competitors, and what makes you different. And on that note, here’s what makes us different…

Marketing audits

If you’ve got a marketing team, or a plan in place already, a marketing audit identifies what you’re doing right, and what’s not working so well. It’s an analysis of both external and internal environments, reviewing your current strategy, marketing systems, and the functionality of your overall marketing efforts. It’s a great tool for enhancing our understanding of your business and help all involved outline a strategic plan.

Competitor analysis

No strategy should exist without an analysis of your competitors. It’s the critical component of understanding your strengths, weaknesses, and market position. What market gaps are there? Who has a competitive advantage? How will these refine a strategy to achieve better market performance? It’s the research stage that makes informed decisions to help you move forward with confidence.

Value proposition

Now we have a deep understanding of your competitors, let’s focus on you. What makes you different? What is your unique selling proposition (USP)? It’s the headline that immediately makes what you do identifiable. A value proposition is what differentiates you from your competitors and establishes your position in the market. Our client Koyo for example, who we helped significantly win market share with a new value proposition; ‘The Benchmark for Ball Bearings’.

Buyer persona’s

Without understanding your customers, you’re pretty much shooting blanks. A buyer persona helps you communicate with your audience and fully resonate with them. It’s about satisfying their needs, overcoming their challenges, and understanding their pain-points. Developing buyer persona’s builds a picture of all these, and provides your strategy, messaging, and content marketing with a sense of direction.

Customer journey mapping

This is where we establish your customers buying cycle and build a journey to get your prospects from ‘unaware’ to ‘sold and serving’. Mapping out your customers journey establishes the touchpoints, your activities, and campaigns in a visual way. It improves customer experience by connecting cross-functional touchpoints, and therefore maintaining engagement until they are loyal advocates.

Campaign planning

Here’s where we bring your strategy to life. The idea’s that connect your brand with your customers. Campaign planning is where we design, implement, and manage your marketing activities aimed towards pushing your prospects through that customer journey. We use SMART objectives with every campaign to achieve the goals set out in your marketing strategy.

Analytics & reporting

Every strategy needs to be measurable. Analytics and reporting provide crucial information that highlights the key findings, whether performance metrics were achieved, provides actionable insights to make adjustments to your strategy. We hold monthly reporting meetings with our clients to share these findings and outline the next steps.

Are you ready to MakeWaves with Beach?

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Build a winning marketing strategy with the leading B2B strategic marketing agency

Maybe your B2B business is falling by the wayside of the competition? Maybe the idea you had didn’t stick with an audience you thought you knew? Then come with us to the drawing board. There’s a reason our client’s stay with us on average for 7 years. It’s because we’re a B2B Marketing Strategy Agency that delivers impact, growth, and ROI. Join us for a free, no-obligation vision setting workshop to achieve your goals.

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Together with our clients, we solve complex challenges. Here’s some of the successful projects we’ve delivered:

Frequently asked questions

Why do I need a marketing strategy?

A marketing strategy is essential for aligning your marketing efforts with your business objectives, optimizing your resources, and effectively reaching your target audience to improve sales and brand loyalty. Without a strategy, marketing efforts can be disjointed and less effective.

How does the marketing strategy process work?

Our process begins with understanding your business goals, market environment, and target audience. We then conduct comprehensive research to inform the development of a tailored marketing strategy. This includes selecting the appropriate channels, tactics, and metrics for success. The strategy is continuously refined based on ongoing analysis and results.

Can you help with implementing our marketing strategy?

Yes, we offer full support in implementing your marketing strategy. This includes managing campaigns, monitoring performance, and making adjustments as necessary to ensure the effectiveness of your marketing efforts.

How do you measure the success of a marketing strategy?

Success is measured using a variety of metrics, which may include website traffic, lead generation, conversion rates, sales growth, and ROI, among others. We establish key performance indicators (KPIs) at the outset and provide regular reports and analysis to demonstrate progress towards your objectives.

How often should our marketing strategy be reviewed or updated?

We recommend reviewing and updating your marketing strategy at least annually or whenever there are significant changes in your business, the market, or customer behaviour. However, certain elements of your marketing plan may be adjusted more frequently based on performance data and emerging opportunities.

Ready to Make Waves in your sector?

For fresh ideas and new ways to connect with your ‘hard-to-reach’ audiences, drop us a message for a free no-obligation b2b marketing diagnostic on your b2b buying cycle.

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