Mea

About the project

Mea is at the forefront of digital security, offering a suite of innovative products designed to counter the growing threat posed by AI. With a focus on safeguarding the integrity of digital evidence, Mea employs cutting-edge blockchain technology and advanced encryption to detect even the smallest alterations or errors, providing an unparalleled defense against the increasingly sophisticated manipulation of digital files by AI.

Mea’s unwavering commitment to digital security has placed them in direct competition with some of the world’s leading technology manufacturers, whose products are used by millions of people every day. To succeed in this highly competitive marketplace, Mea needed a brand that not only matched its technological prowess but also established its presence as a formidable player in the global tech industry.

This was a challenge we were eager to tackle, ultimately delivering a compelling creative solution that tells the unique story of this world-leading technology company based in Milton Keynes.

The Challenge

Multiple products, multiple audiences across multiple markets.  All with a product that most people didn’t know they needed, yet.

This project was unlike any other. We were tasked with introducing Mea’s brand and its two complex, cutting-edge products to a global market, targeting multiple audiences across different sectors—many of whom were not yet aware of the imminent threat posed by AI.

Our mission was to establish a new brand in two highly competitive tech markets, with no prior brand history and little awareness among key decision-makers about the emerging challenges that AI would bring. This was before AI became a household term, before ChatGPT transformed the landscape.

And to add to the pressure, we had just 8 weeks (allowing for printing and delivery) to have everything ready before the next major industry exhibition.

The Solution

1. Developing a Distinct Brand Identity: We created a new brand identity for Mea that reflected its role as an innovator in digital security. The identity was crafted to ensure that Mea stood out in the crowded global tech market, capturing the essence of its advanced technology and forward-thinking approach.
2. Strategic Market Positioning: We positioned Mea as a leader in blockchain technology and advanced encryption, focusing on its unmatched capabilities in digital asset protection. Our strategy involved comprehensive market research and deep customer insights to clearly define Mea’s unique value proposition and establish its credibility in the tech industry.
3. Tailored Communication and Brand Architecture: Understanding the diverse needs of Mea’s target markets, we refined the brand messaging to resonate with different audiences. For the police force, we emphasized security and the critical importance of maintaining the integrity of digital evidence. For the car insurance market, we highlighted the benefits of fraud detection and operational efficiency. This tailored approach ensured that Mea’s messaging was relevant and compelling across both sectors.

The result was a bold, distinctive brand that not only established Mea in the competitive tech landscape but also effectively communicated its value to diverse, yet crucial, markets. The project was completed within the tight deadline, ready in time for the industry exhibition, positioning Mea as a key player in the digital security space. The new brand identity and strategic messaging have since helped Mea gain recognition as a leader in AI-threat mitigation, blockchain technology, and digital asset protection.