Lantmannen Unibake

About the project

Lantmännen Unibake is one of Europe’s leading bakery groups, boasting a turnover of €1 billion and operating 34 bakeries across 16 countries. They produce an extensive range of breads, cakes, and pastries, supplying major retailers like Tesco and popular restaurant chains such as Burger King. With a heritage dating back to 1880, Lantmännen Unibake has expanded through strategic acquisitions, uniting businesses under the “One Unibake” banner. This unification process revitalises each newly acquired business with a shared mission and vision.

The Challenge

With operations spanning over 34 countries and a presence on every continent, internal communication is a critical function for Lantmännen Unibake. At just one of their UK sites, over seven languages are spoken, highlighting the diversity within the organisation.

Lantmännen Unibake approached us with a significant challenge: How can we unite this diverse group of professional bakers, technicians, and management teams across multiple countries and languages?

Our Solution

Our approach began with a deep dive into the company’s culture. We understood that before we could offer effective solutions, we needed to truly comprehend what makes Lantmännen Unibake unique. We were granted comprehensive access to the business, allowing us to engage directly with everyone involved in the manufacturing process—from the shop floor to the boardroom. This immersive experience provided us with invaluable insights into the heartbeat of the organisation.

It quickly became apparent that Lantmännen Unibake was built on principles that set it apart from many other companies. Operating with a purpose-driven ethos long before B-Corp status became a trend, the company is dedicated to creating a positive impact—aiming to bring smiles to billions of satisfied customers.

To help communicate this vision across the entire organisation, we developed a vibrant and dynamic internal magazine. The design was intentionally bright and colourful, mirroring the company’s growth and energy. We also ensured that the magazine’s production aligned with Lantmännen Unibake’s commitment to sustainability, using recycled and responsibly sourced paper.

Content for the magazine was drawn from across the business, ensuring that every team member’s voice was represented. This not only brought the company’s purpose to life but also fostered a sense of unity and shared vision among its diverse workforce.