Captivate, Engage, Convert

MakeWaves

Captivate, Engage, Convert

Introduction

B2B Video Marketing Agency

If a picture says a thousand words, a video could be said to say millions. It suggests that complex and multiple ideas are conveyed by a single still image, effectively communicating emotional nuances and details faster than textual description. When it comes to video, this concept is magnified exponentially, which is probably why over 90% of B2B customers are consuming video content and nearly half of these for researching products or services.

Video enables you to show the value of your brand and communicate your message, products, or services in a way that educates, inspires, and entertains your audience. From corporate videos to live event filming, using video effectively can support your customer buying journey. But it all depends on the message you’re trying to convey to your audience. What’s it’s purpose? Or is it repurposing?

Your video marketing demands investment in expertise, encompassing specialist areas like strategy, equipment sourcing, editing, and marketing. Which is where we come in – an experienced video marketing agency for branded videos made to captivate, engage, and convert your audience. Choose Beach Marketing and gain access to our team of creative experts, with 15 years of experience in B2B marketing. Our visionary videographers and dedicated editors craft head turning video’s that resonates with the right audience.

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Work with us to

01. Build strategic storytelling

02. Produce impactful video solutions

03. Convert your audience

Here's the facts

Enhance engagement and reach wider audiences with creative video marketing

Video marketing is not just a fleeting trend; it’s a vital strategy for any B2B business aiming to attract and retain customers effectively. Here’s how video marketing can help your brand engage and reach wider audiences:

Search Ranking

1. Video improves search rankings

You may have noticed that videos sometimes appear in search engine results, which are typically right at the top of the page. These are usually explainer videos and is a great opportunity to expose your brand and expand your content reach. So, if you’re not publishing videos, you’re missing out. Just make sure to SEO optimise your video when uploading to platforms like YouTube, or Vimeo.

Love Video

2. Video is the preferred content type

We established earlier that 90% of B2B customers consume video content, so already there’s certainly scope for implementing video marketing into your strategy. But there’s often multiple decision makers in one business, who may all have different content preferences. That means content should be available in different media formats, so why not repurpose that blog you wrote into a video? 59% of B2B decision-makers prefer video over text when learning about a product or service.

3. Video improves lead generation

Video marketing is a useful tool to aid your lead generation efforts. In fact, video can significantly improve conversion rates by up to 80%. It’s because video provides the transparency and trust more difficult to convey in other forms of content. By showing your products or services in action, or even telling your brand story, you’re giving those potential prospects a much clearer picture of what you’re about.

How it works

Create visionary videos with Beach Marketing

Work with an expert video marketing agency, like us, for a collaborative adventure. We believe in doing more than just capturing footage; we bring your brand to life and ignite conversations. Here’s how we do it:

Creative Planning

Our approach is not just producing stunning visuals; it’s about understanding your brand’s core message and conveying it powerfully through video. Every brand has a story to tell, and we know how to tell yours. So, let’s focus on the objectives, your brand, your audience, your message to meticulously plan your video marketing strategy. Our team specialises in weaving narratives that highlight your brand’s unique value proposition, making your message unforgettable. To bring your vision to life, we’ll start by building a storyboard and outline every shot for a video campaign that delivers results.

Lights, Camera, ACTION!

Effective preparation is key to successful footage capture, and we're committed to ensuring you're fully informed well ahead of time. This approach allows you ample opportunity to ready the scene, products, and those all-important smiles. Meanwhile, we'll be sourcing the perfect equipment to guarantee footage of professional standard. No matter the number of takes, the variety of angles, or the extent of B-roll required, our team of videographers will leave the set having captured outstanding footage for a winning video campaign.

Post-production

Here’s where we bring your video to life. We fine-tune, cut, arrange, and combine your footage with additional elements like music, graphics, and effects. Our creative editors have the skills and know-how to make your video pop and capture the attention of your audience. We work with you at every step of the way which allows any tweaks and retouching to create the perfect final footage. Once we’ve wrapped up your superb video campaign, we roll out the red carpet for your targeted audience.

Strategic Distribution

A great video deserves to be seen. We develop targeted distribution strategies, ensuring your content reaches the right audience, at the right time, through the right channels. As a specialist digital marketing agency, sharing your video online means we can maximise the reach and engagement with your audience. With the right caption that speaks your brand and echoes the message of your stunning visual content, will ensure every success of your video campaign.

Does this sound like a B2B Video Marketing
Agency you’d like to work with?

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Videos we make

Whatever message you’re trying to communicate, we’ve got the skills to make it happen

We’ve produced a wide range of videos for B2B companies, like you, but it all depends on what you’re trying to achieve. Here are the videos we often create for our clients:

Corporate Videos

Corporate Videos

Corporate videos are often intended for specific audiences rather than the general public. From presenting financial results to stakeholders to highlighting a new initiative within the company, corporate videos explain the work that is being done. They sometimes include employee training videos or a promotion for product lines or services.

Product Launch Video

Product Launch Videos

Product launch videos are the best communicator for introducing a new product or service to the market. They create excitement and anticipation while providing the key details about the product, highlighting features, benefits, and the unique selling points. We’d distribute these videos across various platforms like your website, social media channels, and at industry events, ensuring maximum reach and impact.

Explainer Video Production

Explainer Videos

These are short, long, and anything in between and engage your audience with your product, service, or a concept in an easy-to-understand format. They often utilise CGI & motion design and use clear, concise language combined with compelling visuals to break down complex ideas into digestible, entertaining content. Explainer videos are perfect for clarifying the workings of a new application, the benefits of a product or service, or even the ethos behind your brand.

Commercial Video Agency

Campaign Videos

Campaign videos are an effective way to communicate a specific message, engage your audience, and achieve specific marketing goals. Typically designed to promote a product, service, brand awareness, or event, campaign videos are often part of a larger marketing activity. These are great lead generators where viewers are often encouraged to take specific action, like making a purchase or signing up for a service.

Green Screen Room

Promotional Videos

Similar to campaign videos but primarily focused on promoting something specific, like a product, service, or event with the goal of generating interest or sales. Promotional videos are often more straightforward and direct about the benefits and features, so tend to be shorter in length with an emphasis on quickly capturing attention. We recommend distributing promotional videos on product pages, in email marketing, at trade shows, and on social media where direct sales are the objective.

Nurture Prospects: Marketing Automation is a clever piece of kit. It evaluates lead data to determine how hot or cold a potential prospect is, allowing us to tailor communications and push them through the buying cycle. We use proven content to engage and nurture your prospects with messages relevant to their experience with you

Video Marketing Agency

Live Event Filming

If you’re planning an event, why not capture it in a video? It’s a strategic tool to enhance your brand visibility and showcase your expertise. From community engagement events to employer branding exercises, live event filming can significantly contribute to your brands communication, marketing, and branding strategies.

But video marketing needn’t be confined to the type of videos we often produce. We’re a video marketing agency with creative solutions for any message you’re trying to convey to your audience.

What our clients say

Got a question?

Frequently Asked Questions

What services does your B2B video marketing agency offer?

Our agency specialises in a comprehensive range of video marketing services tailored for B2B clients. This includes conceptualising and creating corporate videos, product demos, explainer videos, client testimonials, event filming, and video content for digital marketing and social media campaigns. We also offer strategic planning, video SEO, and analytics to ensure your video content effectively reaches and engages your target audience.

How does video marketing benefit B2B businesses?

Video marketing offers numerous benefits for B2B businesses. It enhances brand visibility, simplifies complex product or service explanations, boosts engagement through compelling storytelling, and improves online presence with SEO-friendly content. Videos can also help in lead generation and nurturing, providing a dynamic way to present your brand and solutions to potential clients.

Can you help with video strategy and planning?

Absolutely. Our service includes not just video production but also strategic planning. We work with you to understand your business goals, target audience, and marketing objectives to develop a video strategy that aligns with your overall marketing plan. This includes content planning, distribution strategy, and performance measurement.

What is the typical process for creating a video with your agency?

Our video creation process is collaborative and client-focused. It typically involves initial consultations to understand your needs, followed by concept development, scriptwriting, storyboarding, filming, and post-production editing. We ensure constant communication throughout the process and incorporate your feedback to create a final product that meets your expectations.

How do you ensure the quality of the videos?

We maintain high-quality standards by using professional-grade equipment, experienced videographers and editors, and following best practices in video production. Additionally, our creative team stays updated with the latest trends and technologies in video marketing to ensure your content is not only high-quality but also innovative and engaging.

How long does it take to produce a video?

The production time can vary depending on the complexity and length of the video. Generally, a standard video project can take anywhere from a few weeks to a couple of months from conception to final delivery. We always strive to work within your timeline and can adjust our processes to meet urgent requirements.

Can you assist with video distribution and promotion?

Yes, we offer services in video distribution and promotion. This includes optimizing videos for SEO, helping with publication on various platforms like your website, YouTube, and social media, and integrating videos into your broader digital marketing campaigns.

What makes your agency unique in B2B video marketing?

Our agency stands out due to our deep understanding of B2B marketing complexities, our ability to create engaging and informative content tailored for a professional audience, and our commitment to aligning video content with your specific business objectives. Our experienced team ensures a seamless process and impactful results.

Do you offer customized video marketing packages?

Yes, we understand that each business has unique needs. We offer customized video marketing packages tailored to your specific requirements and budget. Whether you need a single video or an ongoing video marketing campaign, we can create a package that suits your needs.

Case studies

Video Marketing Case Studies

How else we can help you

Branding

Your brand encapsulates everything your customers know about you. It’s more than your logo or website, it goes beyond your products and services. It’s how the customer perceives your brand. It doesn’t matter if you’re products are faster, lighter and stronger than your competitors, it only matters that the market knows they are.

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Creative services

Creativity. The staple product of agencies the world over. No wrong answers just pure creativity that delivers in line the brand driven from a different perspective that builds confidence, trust, and reassurance. Drive your business into the fast lane with outside the box ideas and creative services.

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Digital marketing

The advent of digital marketing means every step can be tracked, measured, and modified. Data is behind everything to do with digital marketing from user experience and tracking customer journeys; behaviours, design preferences and traffic flows through website and creative effectiveness through a/b testing.

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Contact us

It all starts with a chat.

Let’s talk, chat, email, however you like to make things happen.
01604 239837 or email hello@beachmarketing.co.uk

Let’s talk, chat, email,
however you like to make
things happen.
01604 239837 or email
hello@beachmarketing.co.uk

Let's talk