Have you ever looked at an advert or maybe you read a bit of blurb on a website, and instantly built a picture of what that entity would look and sound like if it were a real-life person? If you have – that’s what makes good branding.
It’s the character behind the text, the colours behind the brand, the consistent experience with every touch-point that ultimately differentiates your brand from others and builds rapport with its audience. Essentially, it’s the work of brand development. But bringing brands to life requires semantic skills. Skills often found at branding agencies, like ours. We’re Beach Marketing, a trusted B2B brand development agency for Manufacturers, Builders, and Makers of Things.