In 10 minutes, Lighthouse maps how well your communication tools support
buyers across your buying cycle. It reveals where prospects lose momentum,
where your tools are holding them back, and where to focus first.
Your Customers
Are Getting Lost
We show you where customers drop out of your buying cycle. Then we show you how to bring them back.
Your Customers
Are Getting Lost
We show you where customers drop out of your buying cycle.
Then we show you how to bring them back.
Ready to see where buyers are getting stuck?
The Lighthouse
diagnostic tool
What it does
Why buyers aren't moving forward
Lighthouse maps how well your communication tools help a prospect move from one stage of the buying cycle to the next and where they’re getting stuck.
Where prospects move forward
Where prospects stall
Where momentum breaks
Where bottlenecks exist
Where to focus first
What to fix next
In plain terms: Where prospects get stuck in your buying cycle and why.
What we mean by the Buying cycle
The buying cycle is the full journey a customer goes through before they decide to buy from you. From recognising a problem, to exploring solutions, comparing suppliers and building internal confidence to commit. It’s where trust is built, objections are overcome and decisions are influenced. And it’s one of the most critical drivers of growth because most businesses don’t lose customers at the top, they lose them when momentum drops in the middle. That’s the part Lighthouse helps you fix.
06
Advocacy
Satisfied customers become powerful growth drivers. At this stage, trust turns into loyalty, referrals and repeat business. Structured programmes help turn good experiences into recommendations, testimonials and long-term partnerships that feed the top of the buying cycle again.
05
Signed & Sealed
The decision has been made, but the experience isn’t over. Onboarding, service delivery and ongoing communication are critical to reinforcing the decision, delivering on expectations and setting the foundation for long-term value and retention.
04
Action
Buyers are ready to engage commercially. They need clarity, confidence and alignment across all stakeholders. Sales and marketing must work together to support decision-making with clear propositions, transparent pricing, strong value justification and easy next steps.
03
Research & Planning
This is where momentum is often won or lost. Buyers are comparing options, building shortlists and justifying decisions internally. Clear proof, comparisons, evidence and practical tools help reduce risk, answer objections and move buyers closer to selecting you as the preferred option.
02
Contemplation
Buyers now understand they have a problem and are starting to explore it. They’re seeking insight, not sales messages. Content at this stage should build credibility, shape their thinking and help them frame the problem correctly positioning your business as a trusted authority worth considering.
01
Unaware
At this stage, buyers aren’t actively looking for you or even aware they have a defined problem. The goal here is visibility and relevance. Effective brand presence, education and exposure help potential buyers recognise challenges they may be experiencing and move from passive attention to active awareness.
How it works
How you get your lighthouse report
This diagnostic is completely free because too many B2B businesses are guessing where deals are getting stuck and wasting budget fixing the wrong problems. Lighthouse shows you where momentum is breaking before you invest any more time or money. No upsell. No watered-down version. Just sharp, practical insight into your buying cycle.
Complete the diagnostic
A short, structured set of 60 questions about your buying process and communication.
We review your answers
Our team analyses your responses using the Buying Cycle framework.
Receive your report by email
Clear strengths, weaknesses and bottlenecks plus what to prioritise next.
Optional walkthrough call
We can run through it with you. No pressure. No pitch. Just clarity.
What you receive
A roadmap to
accelerate your
buying cycle
Your Lighthouse report is a practical roadmap for accelerating your buying cycle and moving prospects to decisions faster. with fewer drop-outs and wasted cycles. It maps your buying journey stage by stage, shows where momentum is breaking, highlights the communication gaps slowing decisions, and prioritises what will have the biggest impact. This isn’t theory or insight for insight’s sake. It’s a practical plan to shorten your buying cycle and move more prospects towards real sales.
Start the Lighthouse Diagnostic
Trusted by industrial leaders to drive marketing performance
8000
+
Projects Delivered
300
+
Clients
20
+
Years of B2B experience
Ready to find where your
buyers are getting lost?
For fresh ideas and new ways to connect with your ‘hard-to-reach’ audiences, drop us a message for a free no-obligation b2b marketing diagnostic on your b2b buying cycle.
Start your free diagnostic
