Cristina Oprea, Author at Beach Marketing

B2B Exhibitions Marketing Strategy

April 27, 2026

Who Really Won at MACH 2026? A New Take on B2B Exhibition Strategy

We visited MACH 2026 while supporting our clients, walking the floor, speaking to exhibitors, and…

Cristina Oprea

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B2B Insights Website Development

April 15, 2026

Green Websites: Reducing Your Carbon Footprint

When businesses talk about sustainability, they often focus on supply chains, materials, transport, and buildings.…

Cristina Oprea

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Accessibility word on a mechanical measurement device

B2B Insights Digital Marketing Website Development

February 12, 2026

Is Your B2B Website Accessible Enough?

In B2B, digital accessibility is still sometimes treated as a “nice to have”. Many people…

Cristina Oprea

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Woman smiling whilst holding a smartphone, checking social media

B2B Insights Digital Marketing

January 22, 2026

B2B Social Media: Driving Impact Across the Funnel

Social media is no longer just a channel for brand awareness; it is now a…

Cristina Oprea

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B2B Insights Storytelling

December 17, 2025

The Art of Storytelling in B2B Marketing

B2B marketing is shaped by technical complexity. When it comes to storytelling, the real work…

Cristina Oprea

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B2B Insights MarTech

November 14, 2025

From Automation to Creativity: Making AI Work in B2B Marketing

We sat down with our in-house experts, Stuart Hogg (Senior Account Manager), Tom Ellis (Creative…

Cristina Oprea

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Agency life

November 10, 2025

Life at a B2B Marketing Agency: What I Learned in My First Month as a Marketing Executive

Starting a career in B2B marketing can be as exciting as it is challenging, and…

Cristina Oprea

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Cristina Oprea

Who Really Won at MACH 2026? A New Take on B2B Exhibition Strategy

Green Websites: Reducing Your Carbon Footprint

Is Your B2B Website Accessible Enough?

B2B Social Media: Driving Impact Across the Funnel

The Art of Storytelling in B2B Marketing

From Automation to Creativity: Making AI Work in B2B Marketing

Life at a B2B Marketing Agency: What I Learned in My First Month as a Marketing Executive

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