With only 5 weeks remaining till MACH Exhibition 2024 begins, you should have by now got your exhibition stand designed and promotional materials ready. If you haven’t, there’s still time! Get in touch with us now to get started.
If you have, great! But what are you going to do to get visitors drawn to your exhibition? Let us help you through it with 3 strategies:
1. Appointment Setting
Use visitor data for an email campaign explaining that you’re exhibiting at MACH 2024. In this email, include an open calendar so recipients can book an appointment with your sales reps at the event. Or link the invite to a landing page with the same calendar, this way you can expand your reach by posting this page on social media. Once they’re in the bag, occasionally send them reminder emails so they don’t forget.
2. Launch a Teaser Campaign
Leverage your brand now by launching a teaser campaign. Demonstrating a new product you’re launching? Tease visitors with a 10 second video via socials or email. Providing a talk? Let people know, they might be interested. When a teaser campaign is done correctly, visitors will recognise your exhibition stand and want to engage.
3. Engage in Online Conversations
It’s great to see so many manufacturers and engineers sharing their participation with MACH Exhibition 2024 on LinkedIn. But there lies a platform with much more potential. You need to join the LinkedIn group, MACH Exhibition. It’s where all the other exhibitors and potential visitors hang out, and pretty much a space to get your brand out there, learn from others, and who knows, there might be potential partner involved? If you can’t get in on the group, look out for hashtags like #UKmfg, #MACH #MACHExhibition, #MACH2024.
So, there’s 3 easy wins to drive buzz and excitement before the event. If you’re worried that you’re missing something, why not download our Ultimate Checklist for Exhibition Success? It contains everything you need to make real impact and deliver a good pay back.
Download our Ultimate Checklist for Exhibition Success
Thinking of exhibiting at MACH 2024 but don’t know where to start?
Download our Ultimate Checklist for Exhibition Success for a step-by-step guide and stand out from the crowd, attract engaged visitors, and generate quality leads.
Need a hand?
Over the past 16 years we’ve worked with industrial brands and delivered some fantastic exhibitions. Exhibitions that took place all over the world within a variety of B2B industries. Whether you’re launching a new product, reinforcing your brand in the market, or simply want to make new connections, our team of exhibition experts are here to help. Fill out our form below to get started.
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