Hubtex

About the project

HUBTEX is a long-established leader in specialised material-handling equipment, renowned for engineering solutions that move heavy, long, and awkward loads safely and efficiently. Marking 25 years of HUBTEX UK, the anniversary presented a valuable moment, not just to celebrate longevity, but to reinforce what has defined the brand from day one: innovation, precision engineering, and forward momentum.

HUBTEX approached us to develop a campaign identity that would honour this legacy while clearly signalling that the company remains focused firmly on the future.

Challenge

Anniversary campaigns can easily become retrospective—comfortable, nostalgic, and static. HUBTEX wanted to avoid a purely celebratory message and instead use the milestone to demonstrate continued relevance in a fast-moving, highly competitive industry.

The challenge was to strike the right balance:

• Respect 25 years of engineering excellence

• Avoid a “looking back” narrative

• Reinforce HUBTEX as a brand that continues to lead, innovate, and push boundaries

Solutions

At the heart of HUBTEX is a founder-led vision: to build material-handling machines that don’t simply move forward, but actively move the industry on. This insight became the foundation of the campaign.

We developed a bold anniversary identity built around the idea of “Moving Forward”. Drawing directly from HUBTEX’s iconic chevron logo, the graphic language symbolises progress, direction, and momentum—core attributes that have defined the brand’s success over the past 25 years.

The number 25 was carefully integrated into this forward-motion device, reinforcing the anniversary without overpowering the brand itself. The result was a visual system that felt engineered, purposeful, and unmistakably HUBTEX.