Your Go-To Lead Generation Agency for Industrial Brands

B2B lead generation is the process of identifying and attracting business clients (leads) who fit your company’s ideal customer profile (ICP). Unlike B2C, B2B lead generation focuses on connecting with decision-makers within other business.

The goal is to gather information about these potential clients, such as their professional email address and their business needs, to nurture them through the buying cycle. B2B lead generation can involve strategies like content marketing, marketing automation and email campaigns, social media outreach which are all aimed at driving interest and building relationships with prospective customers.

We generate high quality leads that are relevant to your business using this approach:

1. Targeted Research: We start by understanding your ideal customer profile (ICP) and buyer personas, allowing us to target only those businesses and decision-makers who are most likely to benefit from your products or services.
2. Lead Qualification: We use a thorough qualification process, which includes assessing each lead’s fit based on factors like company size, industry, location, budget, and need. This ensures that leads are aligned with your business objectives.
3. Multi-Channel Approach: We generate leads using multiple channels (such as LinkedIn, email, and content marketing) to capture interest from a broad range of qualified prospects.
4. Lead Scoring: By implementing lead scoring models, we prioritise leads based on their likelihood to convert, so your sales team can focus on the most promising opportunities.
5. Ongoing Optimisation: We constantly monitor and optimise campaigns to refine targeting and improve lead quality, ensuring that we consistently deliver leads that are a good fit for your business.

These methods allow us to deliver high-quality, high-intent leads that align with your sales objectives to maximise your chances of converting into paying customers.

The typical ROI from our lead generation services will vary depending on several factors, including the average length of your buying cycle, how much you’re willing to budget, and your specific goals. But our job is to influence the ROI whatever the factors are, so we’ll aim to maximise the following:

Lead Quality: We focus on delivering high-intent leads and aim to improve conversion rates, leading to a higher ROI as your sales teams spends more time closing deals rather than chasing unqualified prospects.

Sales Cycle: B2B sales cycles are longer, so ROI may take time to materialise. However, we work hard to nurture leads and ensure they remain engaged throughout the process, improving long-term returns.

Cost-Efficiency: By outsourcing to a lead generation agency like us, you avoid the cost of building and managing an in-house team, saving on overheads while still gaining access to proven lead gen strategies and tools.

Campaign Optimisation: Through continuous monitoring and adjustment of your campaign, we aim to increase conversion rates and, in turn, improve your ROI.

We’re happy to discuss a detailed plan around your aims and objectives to provide a better understanding of the ROI you can expect from our lead gen services.

Typically, you’ll start seeing results from 1 month. Here’s how we begin the process:

1. Initial set-up (1-2 weeks): This includes researching your target audience, setting up your campaign infrastructure, lead scoring parameters, and creating content and outreach materials.
2. Lead gen begins (2-4 weeks): Once the campaign is launched, it usually takes a few weeks to start generating leads as we gather data, adjust targeting where necessary, and optimise based on performance.
3. On-going results (1-3 months): While some initial leads may convert quickly, B2B lead generation often involves longer buying cycles, so consistent results and higher quality leads typically come in after the first 1-3 months of campaign activity.

Patients is key with B2B lead generation, as its more about generating long-term, high-value relationships that instant results. That said, we aim to deliver early wins and continuously improve performance throughout the campaign.

We leverage a powerful suite of marketing technology to generate high-quality leads for our clients. Our approach combines automation, data-driven insights, and targeted outreach to maximise efficiency and results.

• Sonar Marketing Automation: Helps us nurture leads with personalised email sequences, automated follow-ups, and intelligent lead scoring to ensure the right prospects get the right messages at the right time.
• LinkedIn Sales Navigator: Allows us to identify and connect with key decision-makers using advanced search filters, lead recommendations, and real-time engagement tracking.
• Dux-Soup: A smart LinkedIn automation tool that streamlines outreach, profile visits, and connection requests while maintaining a human touch to build genuine relationships.
• Google Ads: We run highly targeted PPC campaigns using keyword intent data, audience segmentation, and conversion tracking to drive qualified traffic and generate inbound leads.
• LinkedIn Ads: Enables us to deliver tailored B2B advertising campaigns, leveraging LinkedIn’s precise targeting capabilities to reach the right professionals based on job titles, industries, and company size.

By combining these tools with our strategic expertise, we create multi-channel lead generation campaigns that deliver measurable results.

Inbound and outbound lead generation are two different approaches to attracting and engaging potential customers.

• Inbound lead generation focuses on drawing prospects to your business by providing valuable content, solving their problems, and building trust over time. This includes strategies like SEO, content marketing, social media, and paid search (Google Ads). When done well, inbound leads tend to be higher quality because they come from people actively searching for solutions.
• Outbound lead generation involves proactively reaching out to potential customers, whether or not they are actively looking for your services. This includes LinkedIn outreach, cold email campaigns, and targeted advertising (such as LinkedIn Ads and Google Display). Outbound is ideal for getting in front of specific decision-makers quickly, rather than waiting for them to find you.

At Beach Marketing, we use a combination of inbound and outbound strategies to ensure a steady pipeline of high-quality leads, tailored to your business goals.